Explore Our Case Studies
Marketing
Reimagining the Cat – What Jaguar's Rebrand Can Teach Us
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 Mar 2025
Sustainability
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Sustainability
Allianz SE - Multinational Insurance Giant’s Bold Step in Mitigating Global Climate Risk
By Dr. Wai Kee HO | Sunway University, Malaysia, 07 Nov 2024
Strategic Management
The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 09 Oct 2024
Business Ethics
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Sustainability
LVMH - The Intersection of Luxury and Sustainability
By Tuyen NGUYEN | Nikkei BizRuptors, 11 Apr 2024
Marketing
Montblanc x Naruto – Bridging Generations Through Luxury
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Feb 2024
Strategic Management
Marimekko - From Design Legacy to Global Expansion
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 27 Dec 2023
Marketing
Coca-Cola – Leaping Ahead With AI
By Dr. Muhummad Khairul ISLAM | UNITEN Business School (UBS), Malaysia, 11 Dec 2023
Marketing
IKEA - From Swedish Heritage To Southeast Asian Mall Culture
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 03 Nov 2023
Marketing
Fairphone - Should the Company Expand to the Asian Market?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 20 Mar 2023