Explore Our Case Studies

Business Model Innovation
Pinduoduo - The Blue Ocean For A Social E-Commerce Business
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 07 Mar 2025

Digital Transformation
The Sky’s Not the Limit – AirAsia’s Diversification Beyond Aviation
By Nop MEECHUKHUN | Nikkei BizRuptors, 20 Feb 2025

Marketing
Gojek - Indonesia’s Super App and Power of the Motorbike
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 07 Feb 2025

Innovation Management
Bukalapak - To Overcome or To Succumb as One of the First Movers
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 29 Jan 2025

Strategic Management
Honda Tackling the Emerging EV Market in America - Strategic Initiatives in Canada
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 15 Oct 2024

Business Model Innovation
Kuaikan Manhua - Building the Cartooning and Comics Ecosystem in China
By Lec. Yafang CHENG | Eikei University of Hiroshima, Japan, 11 Sep 2024

Business Ethics
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024

Digital Transformation
Christy Ng - Where Affordability, Comfort, and Fashion Co-Exist
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 23 Apr 2024

Innovation Management
YouBike - Breaking Through the Niche to Create Societal Impact
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 Feb 2024

Marketing
Coca-Cola – Leaping Ahead With AI
By Dr. Muhummad Khairul ISLAM | UNITEN Business School (UBS), Malaysia, 11 Dec 2023

Digital Transformation
SHEIN - Disrupting Fast Fashion Industry
By Nop MEECHUKHUN | Nikkei BizRuptors, 27 Feb 2023