Explore Our Case Studies
Strategic Management
A Wallet Too Smart? – Lessons from Thai Smart Card’s Pursuit of Payment Innovation
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 31 Mar 2025
Strategic Management
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Mergers & Acquisition
LINE MAN Wongnai - More Than Food Reviews? The Merge of Wongnai and LINE MAN
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Feb 2025
Sustainability
Malaysian Palm Oil - Navigating Green Compliance Challenges of the EU's Sustainability Frontier
By Dr. Geetha NADARAJAN | Sunway Business School, Malaysia, 10 Feb 2025
Marketing
Duolingo Language Revolution - Harnessing Gamification to Bridge Generational and Cultural Gaps
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 08 Feb 2025
Sustainability
Tokio Marine Holdings - Climate Resilience and Sustainability in the Insurance Sector
By Dr. Wai Kee HO | Sunway University, Malaysia, 03 Feb 2025
Marketing
Samajhdaar Maan – Scaling Maternal Empowerment Through Strategic Social Marketing
By Dr. Afia KHALID | The University of Lahore, Pakistan, 23 Jan 2025
Innovation Management
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Mergers & Acquisition
A Tale of Two Markets: Nippon Steel’s Retreat from China and its Acquisition of U.S. Steel
By Prof. Guoliang Frank JIANG | Carleton University, Canada, 31 Dec 2024
Entrepreneurship
Cure Pharma – Legal Insights for New Entrants in Pakistan’s Pharmaceutical Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 27 Dec 2024
Strategic Management
ASEAN - Strategic Growth in Science, Technology, and Innovation
By Dr. Mandy Mok KIM MAN | University of Reading, UK, 06 Dec 2024
Business Model Innovation
Coupang - High Risks of Speedy Delivery, Speedy Innovation in a Fierce Marketplace
By Kim Thanh LE | Nikkei BizRuptors, 06 Dec 2024
Global Expansion
FedEx - Response to Infrastructure Fragmentation and E-Commerce Growth in Asia
By Tuyen NGUYEN | Nikkei BizRuptors, 04 Dec 2024
Entrepreneurship
Moner Bondhu - Empowering Millions of People to Take Care of Their Mental Health
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 15 Nov 2024
Leadership
EITA - Transformational Leadership for Environmental Sustainability
By Dr. Kavitha Sathasivam | Sunway Business School, Malaysia, 15 Nov 2024
Organizational Behavior
PKT Logistics - Innovative Management Information System Leads the Way in International Business
By Dr. Ng Su-Ann | Monash University Malaysia, 14 Nov 2024
Strategic Management
Sunway REIT - Aligning Brand Strength, Diversification, and Macro Trends for Success
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 11 Nov 2024
Business Model Innovation
Facing Regulatory Realities – VIPKid's Strategic Pivot in the Tutoring Industry
By Mishell ALBORES | Nikkei BizRuptors, 08 Nov 2024
Sustainability
Allianz SE - Multinational Insurance Giant’s Bold Step in Mitigating Global Climate Risk
By Dr. Wai Kee HO | Sunway University, Malaysia, 07 Nov 2024
Innovation Management
From Pioneer to Prey – Tao Bin's Forefront Status in Market Imitators
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 28 Oct 2024
Strategic Management
Honda Tackling the Emerging EV Market in America - Strategic Initiatives in Canada
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 15 Oct 2024
Family Business
SeriWeave Textiles: The Expansion of a Family Entrepreneurship
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 12 Oct 2024
Strategic Management
The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 09 Oct 2024
Innovation Management
Think Global, Design Local – Canva’s Glocalization Strategy in the Digital Design Space
By Mishell ALBORES | Nikkei BizRuptors, 06 Oct 2024
Innovation Management
Padi & Rempah Cuisine - Entrepreneurship and Cultural Innovation in Malaysian Catering
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 05 Oct 2024
Entrepreneurship
Philanthropy Meets Profit – Challenge of University-Based Venture with DentPharma Innovations
By Asst. Prof. Dr.Sutti SOOAMPON | King Mongkut's Institute of Technology Ladkrabang Business School, Thailand, 23 Sep 2024
Strategic Management
TikTok - A Global Phenomenon Trapped in A Deglobalized World. Will It Survive?
By Asst. Prof. Monica REN | Macquarie Business School, Australia, 28 Jun 2024
Global Expansion
AEON Indonesia - The Truth about Entry Strategies for Growing Markets
By Prof. Tetsuya USUI | Gakushuin University, Japan, 25 Jun 2024
ESG Management
Duopharma - Initiatives toward ESG and Sustainable Marketing
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 17 Jun 2024
Marketing
LG Electronics - From Home Appliances to Brand Leadership
By Dr. Md Shahin MIA, Universiti Utara Malaysia, 11 Jun 2024
Strategic Management
Beam Mobility - From Disruption to Cooperation for Innovative Urban Solutions Across Borders
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 May 2024
Strategic Management
Turning the Tide – Leadership Decisions in Times of Financial Distress at Phoenix Petroleum
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 25 Apr 2024
Global Expansion
Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2024
Sustainability
Semen Indonesia Group (SIG) - The Challenge of Sustainability Commitment and Strategy
By Asst. Prof. Mochammad Thanthowy SYAMSUDDIN | Universitas Airlangga, Indonesia, 10 Apr 2024
Strategic Management
Grab - Navigating Tomorrow with Strategic Decision-Making
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 03 Apr 2024
Strategic Management
Qatar Airways - From Regional Competition to National Economic Impact
By Kim Thanh LE | Nikkei BizRuptors, 12 Mar 2024
Strategic Management
Foxconn - Dealing with the Dilemma of Supply Chain Technology Spillover
By Prof. Hsiao-Hui LEE | National Chengchi University, Taiwan, 08 Mar 2024
Innovation Management
YouBike - Breaking Through the Niche to Create Societal Impact
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 Feb 2024
Operations Management
Comfort Gloves Berhad - Being Flexible with the Market to Seize Opportunities in Hand
By Dr. Mandy Mok KIM MAN | University of Reading Malaysia, 22 Jan 2024
Strategic Management
Vietnam Trail Series - Approaching Tourism from a Different View
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 12 Jan 2024
Global Expansion
McDonald’s - A Franchise Model that Favors Its Massive Expansion in Asia
By Kim Thanh LE | Nikkei BizRuptors, 31 Dec 2023
Strategic Management
Blue Dragon Children's Foundation - The Balance of Compassion and Efficiency
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 28 Dec 2023
Marketing
MILO - To Keep a Mature Business Thriving
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 28 Dec 2023
Strategic Management
Marimekko - From Design Legacy to Global Expansion
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 27 Dec 2023
Marketing
Taylor Swift and The Eras Tour - From Marketing Genius to Asian Tourism Booster
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 26 Dec 2023
Sustainability
Bangchak - Expanding New Horizons Beyond Petroleum Towards Sustainability
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 20 Nov 2023
Strategic Management
PT Pos Indonesia (Persero) - Forever Sleeping Giant?
By Asst. Prof. Mochammad Thanthowy SYAMSUDDIN | Universitas Airlangga, Indonesia, 17 Nov 2023