Explore Our Case Studies
Business Model Innovation
BookXcess – Turning Surplus into Gold with Remaindered Books
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 29 Apr 2025
Supply Chain Management
Olfresh – The Fight for Market Share in Pakistan’s Beverage Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 26 Mar 2025
Business Model Innovation
Pinduoduo - The Blue Ocean For A Social E-Commerce Business
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 07 Mar 2025
Mergers & Acquisition
LINE MAN Wongnai - More Than Food Reviews? The Merge of Wongnai and LINE MAN
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Feb 2025
Entrepreneurship
Growth Through Bootstrap - OpenMinds’ Story from a Startup to Multimillion-Dollar Enterprise
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 01 Jan 2025
Entrepreneurship
Cure Pharma – Legal Insights for New Entrants in Pakistan’s Pharmaceutical Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 27 Dec 2024
Business Model Innovation
Coupang - High Risks of Speedy Delivery, Speedy Innovation in a Fierce Marketplace
By Kim Thanh LE | Nikkei BizRuptors, 06 Dec 2024
Entrepreneurship
Moner Bondhu - Empowering Millions of People to Take Care of Their Mental Health
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 15 Nov 2024
Business Model Innovation
Facing Regulatory Realities – VIPKid's Strategic Pivot in the Tutoring Industry
By Mishell ALBORES | Nikkei BizRuptors, 08 Nov 2024
Innovation Management
Padi & Rempah Cuisine - Entrepreneurship and Cultural Innovation in Malaysian Catering
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 05 Oct 2024
Entrepreneurship
Philanthropy Meets Profit – Challenge of University-Based Venture with DentPharma Innovations
By Asst. Prof. Dr.Sutti SOOAMPON | King Mongkut's Institute of Technology Ladkrabang Business School, Thailand, 23 Sep 2024
Business Model Innovation
Kuaikan Manhua - Building the Cartooning and Comics Ecosystem in China
By Lec. Yafang CHENG | Eikei University of Hiroshima, Japan, 11 Sep 2024
Business Communication
ASAVA – Transitioning from Fashion to Lifestyle Retailing?
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 12 Jul 2024
Business Model Innovation
SUSMED - Crossing the Borders: From Insider Knowledge to Disruptive Innovation
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 30 May 2024
Strategic Management
Beam Mobility - From Disruption to Cooperation for Innovative Urban Solutions Across Borders
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 May 2024
Digital Transformation
Christy Ng - Where Affordability, Comfort, and Fashion Co-Exist
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 23 Apr 2024
Strategic Management
Grab - Navigating Tomorrow with Strategic Decision-Making
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 03 Apr 2024
Innovation Management
YouBike - Breaking Through the Niche to Create Societal Impact
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 Feb 2024
Innovation Management
VetSynova – Embarking on Endless Journey of Innovating Pawsibilities
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 13 Feb 2024
Business Model Innovation
TBM - Step By Step Creating An Ecosystem Of Sustainable Materials
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 27 Jul 2023
Business Model Innovation
ZMP - The Journey Of Finding A Unique Business Identity
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 21 Jul 2023
Business Model Innovation
Atomis - A Multifaceted Startup Reimagining Gas as a Service
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 30 Jun 2023
Business Model Innovation
ACSL - Staying Selected And Never Letting Go
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 21 Jun 2023
Global Expansion
After You - Finding Sweet Success Overseas
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 12 May 2023
Sustainability
O'right - A Midget with Giant Steps in Building a Sustainable Business
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 09 May 2023
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Jan 2023