Explore Our Case Studies

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Supply Chain Management

Olfresh – The Fight for Market Share in Pakistan’s Beverage Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 26 Mar 2025

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Marketing

Samajhdaar Maan – Scaling Maternal Empowerment Through Strategic Social Marketing
By Dr. Afia KHALID | The University of Lahore, Pakistan, 23 Jan 2025

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Entrepreneurship

Cure Pharma – Legal Insights for New Entrants in Pakistan’s Pharmaceutical Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 27 Dec 2024

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Business Ethics

AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024

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Business Ethics

Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024

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