Canada

Thailand

Health & Wellness and Beauty

Retail & Consumer Goods

North America

Southeast Asia

Multinational companies often face the challenge of balancing global brand consistency with local market preferences. How can Paul and Pat navigate this tension, especially when cultural differences lead to misunderstandings?

Cross-Cultural Communication – Navigating Product Design in a Global-Local Context

The United Kingdom

Automotive

Europe

Jaguar is navigating a shift to luxury electric vehicles, but what happens when its rebranding faces major public backlash?

Reimagining the Cat – What Jaguar's Rebrand Can Teach Us

Luxury Goods

Louis Vuitton’s exhibition in Bangkok transforms luxury heritage into an engaging cultural experience for a new generation. How does this approach captivate emerging Southeast Asian consumers?

Visionary Journeys - Louis Vuitton's New Chapter in Southeast Asia

Malaysia

Fashion & Apparel

Neelofa's hijab brand blends faith and fashion, making waves in Malaysia and beyond. Admired for empowering Muslim women yet scrutinized for commercializing faith, its journey raises a question: Can a brand rooted in faith thrive amidst controversy?

Naelofar - When Branding Faith and Public Controversy Collide

Vietnam

Food & Beverage

AI/Robotics/Technology

Internal noise in communications disrupts even the best strategies. This dual case study takes Katinat and Bphone as prime examples, where internal noise had caused muddled messages and unclear roles, resulting in strategic drift.

Internal Noise - The Great Disruptor!

NGO/NPO/Foundations

The Juara Turtle Project contributes to protecting nature. With determination and shared dedication, its team aims to go digital, confident that together, they can overcome challenges and ensure a brighter future for turtles and their ecosystems.

Juara Turtle Project - When Conservation Meets Digitalization

Explore ASAVA's bold ambition to transition from a fashion line to a lifestyle retailer — will they successfully reshape our daily lives?

Discipline

Region

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