Explore Our Case Studies
Business Ethics
From Facebook to Meta - Rebranding or Dealing with Ethical Dilemmas?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 24 Apr 2025
Marketing
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Marketing
Reimagining the Cat – What Jaguar's Rebrand Can Teach Us
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 Mar 2025
Sustainability
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Strategic Management
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Marketing
Duolingo Language Revolution - Harnessing Gamification to Bridge Generational and Cultural Gaps
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 08 Feb 2025
Marketing
Gojek - Indonesia’s Super App and Power of the Motorbike
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 07 Feb 2025
Technology Management
TikTok - Inspiring Creativity and Bringing Joy to All?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Jan 2025
Marketing
Samajhdaar Maan – Scaling Maternal Empowerment Through Strategic Social Marketing
By Dr. Afia KHALID | The University of Lahore, Pakistan, 23 Jan 2025
Marketing
Visionary Journeys - Louis Vuitton's New Chapter in Southeast Asia
By Lec. Antika EMYAEM | Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand, 06 Jan 2025
Marketing
Naelofar - When Branding Faith and Public Controversy Collide
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 30 Dec 2024
Marketing
Driving the Market – Tesla and BYD’s Price Strategies in Thailand's EV Scene
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 26 Dec 2024
Marketing
Ichitan - The Unique World of Thai Marketing
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 18 Dec 2024
Marketing
From Print to Pixels: Dabur’s Bold Leap into Digital Advertising
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Dec 2024
Marketing
The Power of AI Emotion Analysis in Predicting Donations
By Dr. Sanghyub John LEE | University of Auckland, New Zealand, 22 Nov 2024
Strategic Management
Sunway REIT - Aligning Brand Strength, Diversification, and Macro Trends for Success
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 11 Nov 2024
Marketing
Leveraging K-Pop - Should Brands Hire K-Pop Idols as Ambassadors?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 29 Oct 2024
Innovation Management
Padi & Rempah Cuisine - Entrepreneurship and Cultural Innovation in Malaysian Catering
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 05 Oct 2024
Marketing
PKAYDK - Fundraising Strategies for Sustainable Social Change
By Assoc. Prof. Shathees Baskaran | Universiti Teknologi Malaysia, 30 Aug 2024
Business Communication
Juara Turtle Project - When Conservation Meets Digitalization
By Assoc. Prof. Shathees Baskaran | Universiti Teknologi Malaysia, 29 Aug 2024
Consumer Behavior
Cultural Cradle – Kiddocare and the Evolution of Asian Parenting
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 07 Aug 2024
Marketing
Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
By Prof. Mingming CHENG | School of Management and Marketing, Curtin University, Australia, 06 Aug 2024
Marketing
Creativity Behind the Scenes – Lessons Learned from the Thai Advertising Industry
By Dr. Gita GAYATRI | Universitas Indonesia, 26 Jul 2024
Business Ethics
A Prescription for Ethics – The Case of Bell-Kenz Pharma
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 15 Jul 2024
Marketing
From Costco's Triumph to Tops Club's Trials – A Comparative Study of Retail Strategies in Asia
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 28 Jun 2024
ESG Management
Duopharma - Initiatives toward ESG and Sustainable Marketing
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 17 Jun 2024
Marketing
LG Electronics - From Home Appliances to Brand Leadership
By Dr. Md Shahin MIA, Universiti Utara Malaysia, 11 Jun 2024
Marketing
AI Meets Advertising – RHB Bank's Pioneering Campaign in Malaysia
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 27 May 2024
Digital Transformation
Christy Ng - Where Affordability, Comfort, and Fashion Co-Exist
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 23 Apr 2024
Marketing
When Fame Works Beyond – the Bubble (Sustainable) Business of Thailand Celebrities
By Dr. Gita GAYATRI | Universitas Indonesia, 18 Apr 2024
Marketing
Beyond Boundaries – Revolutionizing Thai Tourism for Quality and Sustainability
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 20 Mar 2024
Marketing
Harmonizing Hospitality – Navigating Cultural Diversity and Sustainability at Raya Heritage
By Dr. Krittinee NUTTAVUTHISIT | Sasin School of Management, Chulalongkorn University, Thailand, 18 Mar 2024
Marketing
Montblanc x Naruto – Bridging Generations Through Luxury
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Feb 2024
Innovation Management
YouBike - Breaking Through the Niche to Create Societal Impact
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 Feb 2024
Innovation Management
VetSynova – Embarking on Endless Journey of Innovating Pawsibilities
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 13 Feb 2024
Marketing
Ajinomoto Malaysia - Dispelling the MSG Myth and Championing Umami Goodness
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Feb 2024
Marketing
Seizing Stardom – GMMTV's Strategy for Winning Audience Hearts
By Dr. Gita GAYATRI | Universitas Indonesia, 05 Feb 2024
Strategic Management
Vietnam Trail Series - Approaching Tourism from a Different View
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 12 Jan 2024
Consumer Behavior
Humanizing Technology: Decoding Romi’s Appeal in Japan and the Future of Social Robotics
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 08 Jan 2024
Marketing
MILO - To Keep a Mature Business Thriving
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 28 Dec 2023
Marketing
Taylor Swift and The Eras Tour - From Marketing Genius to Asian Tourism Booster
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 26 Dec 2023
Marketing
Brewing Success Globally - Bacha Coffee's Marketing Strategy for Diverse Audiences
By Lec. Elevita YULIATI | Universitas Indonesia, 15 Dec 2023
Marketing
Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market
By Dr. Gita GAYATRI | Universitas Indonesia, 14 Dec 2023
Global Expansion
Cultural Charisma - The Thai Entertainment Phenomenon in ASEAN and Beyond
By Lec. Elevita YULIATI | Universitas Indonesia, 13 Dec 2023
Marketing
Coca-Cola – Leaping Ahead With AI
By Dr. Muhummad Khairul ISLAM | UNITEN Business School (UBS), Malaysia, 11 Dec 2023
Marketing
7-Eleven Thailand - The Marketing Magic Behind the Convenience Giant
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 06 Dec 2023
Marketing
The Power of Skincare by Science and Going Viral - Skintific's Country of Origin Enigma
By Dr. Gita GAYATRI | Universitas Indonesia, 08 Nov 2023