Explore Our Case Studies
Marketing
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Business Model Innovation
Pinduoduo - The Blue Ocean For A Social E-Commerce Business
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 07 Mar 2025
Technology Management
TikTok - Inspiring Creativity and Bringing Joy to All?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Jan 2025
Business Model Innovation
NIO vs Tesla - Customer Value Proposition for Electric Vehicles
By Prof. Masanao KAWAKAMI | University of Hyogo, Japan, 22 Jan 2025
Mergers & Acquisition
A Tale of Two Markets: Nippon Steel’s Retreat from China and its Acquisition of U.S. Steel
By Prof. Guoliang Frank JIANG | Carleton University, Canada, 31 Dec 2024
Global Expansion
FedEx - Response to Infrastructure Fragmentation and E-Commerce Growth in Asia
By Tuyen NGUYEN | Nikkei BizRuptors, 04 Dec 2024
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Business Model Innovation
Facing Regulatory Realities – VIPKid's Strategic Pivot in the Tutoring Industry
By Mishell ALBORES | Nikkei BizRuptors, 08 Nov 2024
Strategic Management
The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 09 Oct 2024
Business Model Innovation
BYD - Innovation Begets Innovation Through Organizational Learning
By Prof. Mark LOON | University of the Sunshine Coast, 24 Sep 2024
Business Model Innovation
Kuaikan Manhua - Building the Cartooning and Comics Ecosystem in China
By Lec. Yafang CHENG | Eikei University of Hiroshima, Japan, 11 Sep 2024
Business Ethics
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Marketing
Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
By Prof. Mingming CHENG | School of Management and Marketing, Curtin University, Australia, 06 Aug 2024
Strategic Management
TikTok - A Global Phenomenon Trapped in A Deglobalized World. Will It Survive?
By Asst. Prof. Monica REN | Macquarie Business School, Australia, 28 Jun 2024
Global Expansion
Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2024
Strategic Management
Foxconn - Dealing with the Dilemma of Supply Chain Technology Spillover
By Prof. Hsiao-Hui LEE | National Chengchi University, Taiwan, 08 Mar 2024
Marketing
The Power of Skincare by Science and Going Viral - Skintific's Country of Origin Enigma
By Dr. Gita GAYATRI | Universitas Indonesia, 08 Nov 2023
Innovation Management
Shanghai Fourier Intelligence - Will Humanoid Robots Augment or Replace Humans?
By Dr. Ruchdee BINMAD | Prince of Songkla University, Thailand, 06 Nov 2023
Strategic Management
Tiandy - Will It Survive Through the War of Microchips?
By Res. Asst. Muhammad Arif Bashir JHUMRA | Thammasat University, Thailand, 10 Oct 2023
Global Expansion
BYD - A New EV Leader Rises in Southeast Asia
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 20 Sep 2023
Marketing
Mixue - Sweetening Up The World From Bubble to Sustainable
By Dr. Gita GAYATRI | Universitas Indonesia, 29 Jun 2023
Marketing
MINISO - A Global Retail Brand from Japan?
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 20 Mar 2023
Digital Transformation
SHEIN - Disrupting Fast Fashion Industry
By Nop MEECHUKHUN | Nikkei BizRuptors, 27 Feb 2023