Explore Our Case Studies
Strategic Management
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Marketing
Leveraging K-Pop - Should Brands Hire K-Pop Idols as Ambassadors?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 29 Oct 2024
Consumer Behavior
Cultural Cradle – Kiddocare and the Evolution of Asian Parenting
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 07 Aug 2024
Marketing
Harmonizing Hospitality – Navigating Cultural Diversity and Sustainability at Raya Heritage
By Dr. Krittinee NUTTAVUTHISIT | Sasin School of Management, Chulalongkorn University, Thailand, 18 Mar 2024
Marketing
Ajinomoto Malaysia - Dispelling the MSG Myth and Championing Umami Goodness
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Feb 2024
Consumer Behavior
Humanizing Technology: Decoding Romi’s Appeal in Japan and the Future of Social Robotics
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 08 Jan 2024
Marketing
IKEA - From Swedish Heritage To Southeast Asian Mall Culture
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 03 Nov 2023
Marketing
Safari World - Maintaining a Roaring Success in Zoo Business
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 18 Sep 2023