Explore Our Case Studies

Sustainability
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025

Sustainability
Malaysian Palm Oil - Navigating Green Compliance Challenges of the EU's Sustainability Frontier
By Dr. Geetha NADARAJAN | Sunway Business School, Malaysia, 10 Feb 2025

Sustainability
Tokio Marine Holdings - Climate Resilience and Sustainability in the Insurance Sector
By Dr. Wai Kee HO | Sunway University, Malaysia, 03 Feb 2025

Marketing
Samajhdaar Maan – Scaling Maternal Empowerment Through Strategic Social Marketing
By Dr. Afia KHALID | The University of Lahore, Pakistan, 23 Jan 2025

Sustainability
Diversity and Innovation – Exploring Manulife’s DEI and Global Development Synergies
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 16 Dec 2024

Entrepreneurship
Moner Bondhu - Empowering Millions of People to Take Care of Their Mental Health
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 15 Nov 2024

Leadership
EITA - Transformational Leadership for Environmental Sustainability
By Dr. Kavitha Sathasivam | Sunway Business School, Malaysia, 15 Nov 2024

Strategic Management
Sunway REIT - Aligning Brand Strength, Diversification, and Macro Trends for Success
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 11 Nov 2024

Sustainability
Allianz SE - Multinational Insurance Giant’s Bold Step in Mitigating Global Climate Risk
By Dr. Wai Kee HO | Sunway University, Malaysia, 07 Nov 2024

Supply Chain Management
Beyond the Bin – GreenPrice's Food Waste Solution
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 07 Oct 2024

Sustainability
Musubi Furoshiki – Weaving Sustainability and Tradition into Global Market
By Dr. Gita GAYATRI | Universitas Indonesia, 15 Aug 2024

Sustainability
B.Grimm Power - Journey in the Energy Sector to a Greener Future
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 19 Jun 2024

ESG Management
Duopharma - Initiatives toward ESG and Sustainable Marketing
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 17 Jun 2024

Sustainability
Carabao Group – Championing Sustainability
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 05 Jun 2024

Sustainability
Closing the Loop - Revolutionizing Textile from Moreloop
By Dr. Natinee THANAJARO | Srinakharinwirot University, Thailand, 24 May 2024

Strategic Management
Beam Mobility - From Disruption to Cooperation for Innovative Urban Solutions Across Borders
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 May 2024

Sustainability
LVMH - The Intersection of Luxury and Sustainability
By Tuyen NGUYEN | Nikkei BizRuptors, 11 Apr 2024

Sustainability
Semen Indonesia Group (SIG) - The Challenge of Sustainability Commitment and Strategy
By Asst. Prof. Mochammad Thanthowy SYAMSUDDIN | Universitas Airlangga, Indonesia, 10 Apr 2024

Marketing
Harmonizing Hospitality – Navigating Cultural Diversity and Sustainability at Raya Heritage
By Dr. Krittinee NUTTAVUTHISIT | Sasin School of Management, Chulalongkorn University, Thailand, 18 Mar 2024

Sustainability
Serious About SDGs - How can Hankyu Railway Inform Sustainable Rail Development in Southeast Asia?
By Assoc. Prof. Mohammad Badrul HAIDER | Kwansei Gakuin University, Japan, 29 Feb 2024

ESG Management
Vinamilk - How has a Female Leader Transformed the Vietnamese Dairy Landscape?
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 22 Feb 2024

Sustainability
UNIQLO - The Path Towards Sustainability
By Dr. Wasan SAKULKIJKARN | Srinakharinwirot University, Thailand, 31 Dec 2023

Supply Chain Management
Clean and Green? - Thai Union’s Supply Chain Transformation
By Prof. Dr. Pavida PANANOND | Thammasat Business School, Thailand, 04 Dec 2023

Sustainability
Bangchak - Expanding New Horizons Beyond Petroleum Towards Sustainability
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 20 Nov 2023

Strategic Management
Ratchaphruek Hospital - Bringing Environmental Sustainability and Overall Wellness Together
By Asst. Prof. Kritinee PONGTANALERT, Ph.D. | Chulalongkorn Business School, Thailand, 09 Oct 2023

Business Model Innovation
TBM - Step By Step Creating An Ecosystem Of Sustainable Materials
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 27 Jul 2023

Global Expansion
CP Foods - Nourishing Sustainability from Farm to Fork
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 12 Jul 2023

Sustainability
O'right - A Midget with Giant Steps in Building a Sustainable Business
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 09 May 2023

Sustainability
All Nippon Airways’ (ANA) “Future Promise” - Beyond Persuasion and Demand Creation
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Apr 2023

Marketing
Fairphone - Should the Company Expand to the Asian Market?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 20 Mar 2023

Digital Transformation
SHEIN - Disrupting Fast Fashion Industry
By Nop MEECHUKHUN | Nikkei BizRuptors, 27 Feb 2023

Marketing
Cool Japan and Sustainable Nation Branding - Reviving Japan’s Tourism in the Post-COVID-19 era
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 10 Nov 2022