Explore Our Case Studies
Global Expansion
Bridging Two Systems – Adapting KOSEN's Japanese Engineering Education to Thailand
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Apr 2025
Marketing
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Sustainability
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Organizational Behavior
Build and Buy Strategy - the case of Muten Technologies
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 13 Mar 2025
Business Model Innovation
Pinduoduo - The Blue Ocean For A Social E-Commerce Business
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 07 Mar 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Sustainability
Tokio Marine Holdings - Climate Resilience and Sustainability in the Insurance Sector
By Dr. Wai Kee HO | Sunway University, Malaysia, 03 Feb 2025
Technology Management
TikTok - Inspiring Creativity and Bringing Joy to All?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Jan 2025
Business Model Innovation
NIO vs Tesla - Customer Value Proposition for Electric Vehicles
By Prof. Masanao KAWAKAMI | University of Hyogo, Japan, 22 Jan 2025
Innovation Management
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Mergers & Acquisition
A Tale of Two Markets: Nippon Steel’s Retreat from China and its Acquisition of U.S. Steel
By Prof. Guoliang Frank JIANG | Carleton University, Canada, 31 Dec 2024
Business Model Innovation
Coupang - High Risks of Speedy Delivery, Speedy Innovation in a Fierce Marketplace
By Kim Thanh LE | Nikkei BizRuptors, 06 Dec 2024
Global Expansion
FedEx - Response to Infrastructure Fragmentation and E-Commerce Growth in Asia
By Tuyen NGUYEN | Nikkei BizRuptors, 04 Dec 2024
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Business Model Innovation
Facing Regulatory Realities – VIPKid's Strategic Pivot in the Tutoring Industry
By Mishell ALBORES | Nikkei BizRuptors, 08 Nov 2024
Marketing
Leveraging K-Pop - Should Brands Hire K-Pop Idols as Ambassadors?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 29 Oct 2024
Strategic Management
Honda Tackling the Emerging EV Market in America - Strategic Initiatives in Canada
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 15 Oct 2024
Accounting & Finance
Denso - Proactive Approach to the Integrated Reporting System
By Dr. Taslima AKHTER | Kwansei Gakuin University, Japan, 14 Oct 2024
Strategic Management
The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 09 Oct 2024
Supply Chain Management
Beyond the Bin – GreenPrice's Food Waste Solution
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 07 Oct 2024
Business Model Innovation
BYD - Innovation Begets Innovation Through Organizational Learning
By Prof. Mark LOON | University of the Sunshine Coast, 24 Sep 2024
Business Model Innovation
Kuaikan Manhua - Building the Cartooning and Comics Ecosystem in China
By Lec. Yafang CHENG | Eikei University of Hiroshima, Japan, 11 Sep 2024
Technology Management
From Dockyard to Industrial Robotics – Transformation of Kawasaki Heavy Industries
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 01 Sep 2024
Business Ethics
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Crisis Management
Toyota's Recall - Communication Effectiveness in Crisis Management
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 22 Aug 2024
Sustainability
Musubi Furoshiki – Weaving Sustainability and Tradition into Global Market
By Dr. Gita GAYATRI | Universitas Indonesia, 15 Aug 2024
Marketing
Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
By Prof. Mingming CHENG | School of Management and Marketing, Curtin University, Australia, 06 Aug 2024
Strategic Management
TikTok - A Global Phenomenon Trapped in A Deglobalized World. Will It Survive?
By Asst. Prof. Monica REN | Macquarie Business School, Australia, 28 Jun 2024
Marketing
From Costco's Triumph to Tops Club's Trials – A Comparative Study of Retail Strategies in Asia
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 28 Jun 2024
Global Expansion
AEON Indonesia - The Truth about Entry Strategies for Growing Markets
By Prof. Tetsuya USUI | Gakushuin University, Japan, 25 Jun 2024
Marketing
LG Electronics - From Home Appliances to Brand Leadership
By Dr. Md Shahin MIA, Universiti Utara Malaysia, 11 Jun 2024
Business Model Innovation
SUSMED - Crossing the Borders: From Insider Knowledge to Disruptive Innovation
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 30 May 2024
Innovation Management
Beating the Paradox - Efficiency-centered and Innovation-enabling Business Models at JLBL Tech
By Prof. Mark LOON | Griffith Business School, Australia, 27 May 2024
Global Expansion
Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2024
Strategic Management
Foxconn - Dealing with the Dilemma of Supply Chain Technology Spillover
By Prof. Hsiao-Hui LEE | National Chengchi University, Taiwan, 08 Mar 2024
Sustainability
Serious About SDGs - How can Hankyu Railway Inform Sustainable Rail Development in Southeast Asia?
By Assoc. Prof. Mohammad Badrul HAIDER | Kwansei Gakuin University, Japan, 29 Feb 2024
Innovation Management
YouBike - Breaking Through the Niche to Create Societal Impact
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 Feb 2024
Consumer Behavior
Humanizing Technology: Decoding Romi’s Appeal in Japan and the Future of Social Robotics
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 08 Jan 2024
Sustainability
UNIQLO - The Path Towards Sustainability
By Dr. Wasan SAKULKIJKARN | Srinakharinwirot University, Thailand, 31 Dec 2023
Marketing
Taylor Swift and The Eras Tour - From Marketing Genius to Asian Tourism Booster
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 26 Dec 2023
Global Expansion
Cultural Charisma - The Thai Entertainment Phenomenon in ASEAN and Beyond
By Lec. Elevita YULIATI | Universitas Indonesia, 13 Dec 2023
Marketing
Coca-Cola – Leaping Ahead With AI
By Dr. Muhummad Khairul ISLAM | UNITEN Business School (UBS), Malaysia, 11 Dec 2023
Supply Chain Management
UNIQLO - Clothing the World through Supply Chain Development
By Prof. Tetsuya USUI | Gakushuin University, Japan, 23 Nov 2023
Marketing
The Power of Skincare by Science and Going Viral - Skintific's Country of Origin Enigma
By Dr. Gita GAYATRI | Universitas Indonesia, 08 Nov 2023
Innovation Management
Shanghai Fourier Intelligence - Will Humanoid Robots Augment or Replace Humans?
By Dr. Ruchdee BINMAD | Prince of Songkla University, Thailand, 06 Nov 2023
Strategic Management
Nissan - Coming Back To EV Race: The Dilemma Of Resource Allocation
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 01 Nov 2023
Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023
Strategic Management
Tiandy - Will It Survive Through the War of Microchips?
By Res. Asst. Muhammad Arif Bashir JHUMRA | Thammasat University, Thailand, 10 Oct 2023