Explore Our Case Studies

Global Expansion
Bridging Two Systems – Adapting KOSEN's Japanese Engineering Education to Thailand
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Apr 2025

Business Model Innovation
Coupang - High Risks of Speedy Delivery, Speedy Innovation in a Fierce Marketplace
By Kim Thanh LE | Nikkei BizRuptors, 06 Dec 2024

Entrepreneurship
Philanthropy Meets Profit – Challenge of University-Based Venture with DentPharma Innovations
By Asst. Prof. Dr.Sutti SOOAMPON | King Mongkut's Institute of Technology Ladkrabang Business School, Thailand, 23 Sep 2024

Operations Management
Examining Efficiency and Redundancy in Hospitals - The Case of Tan Tock Seng Hospital
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 06 Mar 2024

Operations Management
Optimizing Care and Efficiency in the Elder Care Sector – The Case of St. Luke’s ElderCare
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 19 Feb 2024

Innovation Management
YouBike - Breaking Through the Niche to Create Societal Impact
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 Feb 2024

Operations Management
Comfort Gloves Berhad - Being Flexible with the Market to Seize Opportunities in Hand
By Dr. Mandy Mok KIM MAN | University of Reading Malaysia, 22 Jan 2024

Supply Chain Management
Maximizing Social Impact - A Lean Management Approach at The Food Bank Singapore
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 19 Jan 2024

Operations Management
From Crisis to Comeback: Thai Airways’ Rehabilitation and Recovery Story
By Res. Asst. Muhammad Arif Bashir JHUMRA | Thammasat University, Thailand, 15 Dec 2023

Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023

Marketing
Oh Ka Jhu - Cultivating Success, Nourishing Goals in the National Market
By Asst. Prof. Dr. Piyaphan KLUNKLIN | Chiang Mai University Business School, Thailand, 10 Oct 2023

Operations Management
Managing Security and Crisis in a High-Risk Zone - The Story of AOT
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 15 Aug 2023

Marketing
Mixue - Sweetening Up The World From Bubble to Sustainable
By Dr. Gita GAYATRI | Universitas Indonesia, 29 Jun 2023