Explore Our Case Studies
Strategic Management
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Strategic Management
ASEAN - Strategic Growth in Science, Technology, and Innovation
By Dr. Mandy Mok KIM MAN | University of Reading, UK, 06 Dec 2024
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Crisis Management
Managing Social Media Crises – A Case Study of Singapore Airlines
By Prof. Mingming CHENG / Jie TAN / Lingxue ZHAN | School of Management and Marketing, Curtin University, Australia, 06 Sep 2024
Business Ethics
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Business Model Innovation
Taylor Swift’s Eras Tour - Singapore's Exclusive Deal and the Changing Concert Landscape
By Dr. Anne CULLEN | Griffith Business School, Australia, 24 May 2024
Strategic Management
Beam Mobility - From Disruption to Cooperation for Innovative Urban Solutions Across Borders
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 May 2024
Global Expansion
Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2024
Strategic Management
Grab - Navigating Tomorrow with Strategic Decision-Making
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 03 Apr 2024
Operations Management
Examining Efficiency and Redundancy in Hospitals - The Case of Tan Tock Seng Hospital
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 06 Mar 2024
Operations Management
Optimizing Care and Efficiency in the Elder Care Sector – The Case of St. Luke’s ElderCare
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 19 Feb 2024
Supply Chain Management
Maximizing Social Impact - A Lean Management Approach at The Food Bank Singapore
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 19 Jan 2024
Marketing
MILO - To Keep a Mature Business Thriving
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 28 Dec 2023
Marketing
Taylor Swift and The Eras Tour - From Marketing Genius to Asian Tourism Booster
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 26 Dec 2023
Marketing
Brewing Success Globally - Bacha Coffee's Marketing Strategy for Diverse Audiences
By Lec. Elevita YULIATI | Universitas Indonesia, 15 Dec 2023
Marketing
Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market
By Dr. Gita GAYATRI | Universitas Indonesia, 14 Dec 2023
Family Business
Eu Yan Sang - Building A Family Business That Lasts
By Prof. Toru YOSHIKAWA | Singapore Management University, 24 Jan 2023