Explore Our Case Studies

Business Model Innovation
BookXcess – Turning Surplus into Gold with Remaindered Books
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 29 Apr 2025

Business Model Innovation
Pinduoduo - The Blue Ocean For A Social E-Commerce Business
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 07 Mar 2025

Marketing
Gojek - Indonesia’s Super App and Power of the Motorbike
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 07 Feb 2025

Business Model Innovation
NIO vs Tesla - Customer Value Proposition for Electric Vehicles
By Prof. Masanao KAWAKAMI | University of Hyogo, Japan, 22 Jan 2025

Innovation Management
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025

Business Model Innovation
Coupang - High Risks of Speedy Delivery, Speedy Innovation in a Fierce Marketplace
By Kim Thanh LE | Nikkei BizRuptors, 06 Dec 2024

Business Model Innovation
Facing Regulatory Realities – VIPKid's Strategic Pivot in the Tutoring Industry
By Mishell ALBORES | Nikkei BizRuptors, 08 Nov 2024

Business Model Innovation
BYD - Innovation Begets Innovation Through Organizational Learning
By Prof. Mark LOON | University of the Sunshine Coast, 24 Sep 2024

Business Model Innovation
Kuaikan Manhua - Building the Cartooning and Comics Ecosystem in China
By Lec. Yafang CHENG | Eikei University of Hiroshima, Japan, 11 Sep 2024

Business Model Innovation
Retirees Redefined: The Growing Trend of Australian Senior Nomads in Southeast Asia
By Dr. Anne CULLEN | Griffith Business School, Australia, 22 Jul 2024

Business Model Innovation
SUSMED - Crossing the Borders: From Insider Knowledge to Disruptive Innovation
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 30 May 2024

Innovation Management
Beating the Paradox - Efficiency-centered and Innovation-enabling Business Models at JLBL Tech
By Prof. Mark LOON | Griffith Business School, Australia, 27 May 2024

Business Model Innovation
Taylor Swift’s Eras Tour - Singapore's Exclusive Deal and the Changing Concert Landscape
By Dr. Anne CULLEN | Griffith Business School, Australia, 24 May 2024

Digital Transformation
Christy Ng - Where Affordability, Comfort, and Fashion Co-Exist
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 23 Apr 2024

Innovation Management
YouBike - Breaking Through the Niche to Create Societal Impact
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 Feb 2024

Strategic Management
Vietnam Trail Series - Approaching Tourism from a Different View
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 12 Jan 2024

Business Model Innovation
Bangkok Airways - Thailand’s Airport-Owning Airline
By Assoc. Prof. Hiromi KAMATA | Hitotsubashi Business School, Japan, 28 Dec 2023

Global Expansion
UNIQLO - Decades of Forming a Business Model for the Global Market
By Prof. Tetsuya USUI | Gakushuin University, Japan, 26 Sep 2023

Global Expansion
Châteraisé - A Business Model from Japan’s Suburb Hitting Overseas Sweet Spots
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 21 Aug 2023

Business Model Innovation
TBM - Step By Step Creating An Ecosystem Of Sustainable Materials
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 27 Jul 2023

Business Model Innovation
ZMP - The Journey Of Finding A Unique Business Identity
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 21 Jul 2023

Business Model Innovation
Atomis - A Multifaceted Startup Reimagining Gas as a Service
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 30 Jun 2023

Business Model Innovation
ACSL - Staying Selected And Never Letting Go
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 21 Jun 2023