Explore Our Case Studies

Organizational Behavior
Cross-Cultural Communication – Navigating Product Design in a Global-Local Context
By Prof Dr. Helen CHEN | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2025

Organizational Behavior
Build and Buy Strategy - the case of Muten Technologies
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 13 Mar 2025

Sustainability
Diversity and Innovation – Exploring Manulife’s DEI and Global Development Synergies
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 16 Dec 2024

Organizational Behavior
PKT Logistics - Innovative Management Information System Leads the Way in International Business
By Dr. Ng Su-Ann | Monash University Malaysia, 14 Nov 2024

ESG Management
Vinamilk - How has a Female Leader Transformed the Vietnamese Dairy Landscape?
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 22 Feb 2024

Human Resource Management
McDonald’s Malaysia – Localizing A Global Brand Through Inclusive Human Resource Practices
By Dr. Rossilah JAMIL | Azman Hashim International Business School, UTM, Malaysia, 13 Dec 2023

Human Resource Management
MERCY Malaysia - Looking After Volunteers for Humanitarian Missions
By Dr. Nur AZAM Anuarul Perai | Azman Hashim International Business School, UTM, Malaysia, 21 Nov 2023