Explore Our Case Studies
Global Expansion
Bridging Two Systems – Adapting KOSEN's Japanese Engineering Education to Thailand
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Apr 2025
Sustainability
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Organizational Behavior
Build and Buy Strategy - the case of Muten Technologies
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 13 Mar 2025
Sustainability
Tokio Marine Holdings - Climate Resilience and Sustainability in the Insurance Sector
By Dr. Wai Kee HO | Sunway University, Malaysia, 03 Feb 2025
Innovation Management
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Mergers & Acquisition
A Tale of Two Markets: Nippon Steel’s Retreat from China and its Acquisition of U.S. Steel
By Prof. Guoliang Frank JIANG | Carleton University, Canada, 31 Dec 2024
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Strategic Management
Honda Tackling the Emerging EV Market in America - Strategic Initiatives in Canada
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 15 Oct 2024
Accounting & Finance
Denso - Proactive Approach to the Integrated Reporting System
By Dr. Taslima AKHTER | Kwansei Gakuin University, Japan, 14 Oct 2024
Technology Management
From Dockyard to Industrial Robotics – Transformation of Kawasaki Heavy Industries
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 01 Sep 2024
Business Ethics
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Crisis Management
Toyota's Recall - Communication Effectiveness in Crisis Management
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 22 Aug 2024
Sustainability
Musubi Furoshiki – Weaving Sustainability and Tradition into Global Market
By Dr. Gita GAYATRI | Universitas Indonesia, 15 Aug 2024
Marketing
From Costco's Triumph to Tops Club's Trials – A Comparative Study of Retail Strategies in Asia
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 28 Jun 2024
Global Expansion
AEON Indonesia - The Truth about Entry Strategies for Growing Markets
By Prof. Tetsuya USUI | Gakushuin University, Japan, 25 Jun 2024
Business Model Innovation
SUSMED - Crossing the Borders: From Insider Knowledge to Disruptive Innovation
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 30 May 2024
Sustainability
Serious About SDGs - How can Hankyu Railway Inform Sustainable Rail Development in Southeast Asia?
By Assoc. Prof. Mohammad Badrul HAIDER | Kwansei Gakuin University, Japan, 29 Feb 2024
Consumer Behavior
Humanizing Technology: Decoding Romi’s Appeal in Japan and the Future of Social Robotics
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 08 Jan 2024
Sustainability
UNIQLO - The Path Towards Sustainability
By Dr. Wasan SAKULKIJKARN | Srinakharinwirot University, Thailand, 31 Dec 2023
Marketing
Taylor Swift and The Eras Tour - From Marketing Genius to Asian Tourism Booster
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 26 Dec 2023
Supply Chain Management
UNIQLO - Clothing the World through Supply Chain Development
By Prof. Tetsuya USUI | Gakushuin University, Japan, 23 Nov 2023
Strategic Management
Nissan - Coming Back To EV Race: The Dilemma Of Resource Allocation
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 01 Nov 2023
Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023
Global Expansion
UNIQLO - Decades of Forming a Business Model for the Global Market
By Prof. Tetsuya USUI | Gakushuin University, Japan, 26 Sep 2023
Global Expansion
Châteraisé - A Business Model from Japan’s Suburb Hitting Overseas Sweet Spots
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 21 Aug 2023
Business Model Innovation
TBM - Step By Step Creating An Ecosystem Of Sustainable Materials
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 27 Jul 2023
Business Model Innovation
ZMP - The Journey Of Finding A Unique Business Identity
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 21 Jul 2023
Business Model Innovation
Atomis - A Multifaceted Startup Reimagining Gas as a Service
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 30 Jun 2023
Business Model Innovation
ACSL - Staying Selected And Never Letting Go
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 21 Jun 2023
Sustainability
All Nippon Airways’ (ANA) “Future Promise” - Beyond Persuasion and Demand Creation
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Apr 2023
Organizational Behavior
Fostering an Innovative Organizational Culture - the Case of Henshin Motors Thailand
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 17 Mar 2023
Global Expansion
Don Don Donki - Expanding Business Through Joint Venture
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 30 Jan 2023
Global Expansion
Ichiran and Ajisen Ramen - Entering the Global Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 15 Dec 2022
Marketing
Cool Japan and Sustainable Nation Branding - Reviving Japan’s Tourism in the Post-COVID-19 era
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 10 Nov 2022