Explore Our Case Studies
Accounting & Finance
Serba Dinamik - Corporate Governance Issues and the Role of Auditors in Unveiling Red Flags
By Wing Tien WONG | Sunway University, Malaysia, 10 Mar 2025
Marketing
Naelofar - When Branding Faith and Public Controversy Collide
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 30 Dec 2024
Crisis Management
Managing Social Media Crises – A Case Study of Singapore Airlines
By Prof. Mingming CHENG / Jie TAN / Lingxue ZHAN | School of Management and Marketing, Curtin University, Australia, 06 Sep 2024
Crisis Management
Toyota's Recall - Communication Effectiveness in Crisis Management
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 22 Aug 2024
Crisis Management
Optus - Navigating Dilemmas and Challenges Amid Data Breach Incident
By Dr. Ljubomir PUPOVAC | UNSW Business School, Australia, 08 Aug 2024
Operations Management
From Crisis to Comeback: Thai Airways’ Rehabilitation and Recovery Story
By Res. Asst. Muhammad Arif Bashir JHUMRA | Thammasat University, Thailand, 15 Dec 2023
Operations Management
Managing Security and Crisis in a High-Risk Zone - The Story of AOT
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 15 Aug 2023