Explore Our Case Studies
Consumer Behavior
Netflix and AI: The Invisible Director of Your Watchlist
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 30 May 2025
Consumer Behavior
TikTok's Recommendation Algorithm – Influence on Consumer Behavior
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 28 May 2025
Marketing
Beyond Petro-Horizon – Saudi Arabia’s Tourism & Entertainment Vision 2030
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 May 2025
Operations Management
BinaPavo - The Power of Strong and Weak Ties in the Family Business: A Double-Edged Sword?
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 25 May 2025
Consumer Behavior
Dove - The Real Beauty Campaign & Consumer Perspectives: Hit or Miss?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 18 May 2025
Technology Management
Digital Transformation and E-Commerce Evolution in AI and Geopolitics – Shopify’s Strategy
By Prof. Dr. Artie NG | International Business University, Canada, 15 May 2025
Strategic Management
Luckin Coffee - A Promising Coffee Start-Up’s Rise and Fall. Can It Bounce Back?
By Tuyen NGUYEN | Nikkei BizRuptors, 14 May 2025
Entrepreneurship
Terra Drone - Defining Boundaries to Synchronize Growth in an Emerging Market
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 08 May 2025
Strategic Management
Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025
Business Model Innovation
BookXcess – Turning Surplus into Gold with Remaindered Books
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 29 Apr 2025
Business Ethics
From Facebook to Meta - Rebranding or Dealing with Ethical Dilemmas?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 24 Apr 2025
Organizational Behavior
Cross-Cultural Communication – Navigating Product Design in a Global-Local Context
By Prof Dr. Helen CHEN | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2025
Global Expansion
Bridging Two Systems – Adapting KOSEN's Japanese Engineering Education to Thailand
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Apr 2025
Marketing
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Strategic Management
A Wallet Too Smart? – Lessons from Thai Smart Card’s Pursuit of Payment Innovation
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 31 Mar 2025
Marketing
Reimagining the Cat – What Jaguar's Rebrand Can Teach Us
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 Mar 2025
Supply Chain Management
Olfresh – The Fight for Market Share in Pakistan’s Beverage Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 26 Mar 2025
Family Business
Passing the Baton – The Mall Group's Female Leadership Transition to the Third Generation
By Assoc. Prof. Dr. Natenapha WAILERDSAK (YABUSHITA) | Thammasat Business School, Thailand, 24 Mar 2025
Sustainability
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Organizational Behavior
Build and Buy Strategy - the case of Muten Technologies
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 13 Mar 2025
Accounting & Finance
Serba Dinamik - Corporate Governance Issues and the Role of Auditors in Unveiling Red Flags
By Wing Tien WONG | Sunway University, Malaysia, 10 Mar 2025
Business Model Innovation
Pinduoduo - The Blue Ocean For A Social E-Commerce Business
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 07 Mar 2025
Accounting & Finance
Evaluating 99 Speedmart – Financial Performance and Investment Potential in Malaysia’s Retail Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 28 Feb 2025
Digital Transformation
The Sky’s Not the Limit – AirAsia’s Diversification Beyond Aviation
By Nop MEECHUKHUN | Nikkei BizRuptors, 20 Feb 2025
Strategic Management
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Mergers & Acquisition
LINE MAN Wongnai - More Than Food Reviews? The Merge of Wongnai and LINE MAN
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Feb 2025
Sustainability
Malaysian Palm Oil - Navigating Green Compliance Challenges of the EU's Sustainability Frontier
By Dr. Geetha NADARAJAN | Sunway Business School, Malaysia, 10 Feb 2025
Marketing
Duolingo Language Revolution - Harnessing Gamification to Bridge Generational and Cultural Gaps
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 08 Feb 2025
Marketing
Gojek - Indonesia’s Super App and Power of the Motorbike
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 07 Feb 2025
Sustainability
Tokio Marine Holdings - Climate Resilience and Sustainability in the Insurance Sector
By Dr. Wai Kee HO | Sunway University, Malaysia, 03 Feb 2025
Accounting & Finance
Transmile - Governance Failures and the Fraud That Grounded a Giant
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 30 Jan 2025
Innovation Management
Bukalapak - To Overcome or To Succumb as One of the First Movers
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 29 Jan 2025
Technology Management
TikTok - Inspiring Creativity and Bringing Joy to All?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Jan 2025
Marketing
Samajhdaar Maan – Scaling Maternal Empowerment Through Strategic Social Marketing
By Dr. Afia KHALID | The University of Lahore, Pakistan, 23 Jan 2025
Business Model Innovation
NIO vs Tesla - Customer Value Proposition for Electric Vehicles
By Prof. Masanao KAWAKAMI | University of Hyogo, Japan, 22 Jan 2025
Innovation Management
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Marketing
Visionary Journeys - Louis Vuitton's New Chapter in Southeast Asia
By Lec. Antika EMYAEM | Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand, 06 Jan 2025
Entrepreneurship
Growth Through Bootstrap - OpenMinds’ Story from a Startup to Multimillion-Dollar Enterprise
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 01 Jan 2025
Mergers & Acquisition
A Tale of Two Markets: Nippon Steel’s Retreat from China and its Acquisition of U.S. Steel
By Prof. Guoliang Frank JIANG | Carleton University, Canada, 31 Dec 2024
Marketing
Naelofar - When Branding Faith and Public Controversy Collide
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 30 Dec 2024
Entrepreneurship
Cure Pharma – Legal Insights for New Entrants in Pakistan’s Pharmaceutical Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 27 Dec 2024
Marketing
Driving the Market – Tesla and BYD’s Price Strategies in Thailand's EV Scene
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 26 Dec 2024
Business Communication
Internal Noise - The Great Disruptor!
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 19 Dec 2024
Marketing
Ichitan - The Unique World of Thai Marketing
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 18 Dec 2024
Marketing
From Print to Pixels: Dabur’s Bold Leap into Digital Advertising
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Dec 2024
Sustainability
Diversity and Innovation – Exploring Manulife’s DEI and Global Development Synergies
By Prof. Dr. Artie NG | International Business University, Canada, 16 Dec 2024
Strategic Management
ASEAN - Strategic Growth in Science, Technology, and Innovation
By Dr. Mandy Mok KIM MAN | University of Reading, UK, 06 Dec 2024