Explore Our Case Studies
Global Expansion
TDK: Between Global Integration and Local Autonomy
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 03 Nov 2026
Finance
Hartalega and the U.S.–China Trade War – Managing Foreign Exchange Risk
By Dr. Ken Yien LEONG | Sunway Business School, Malaysia, 24 Oct 2026
Global Expansion
Vietnam Airlines: Between National Mission and Global Competition
By Prof. Willem SMIT | CFVG - UEH French Vietnamese School of Management, 19 Oct 2026
Operations Management
Popular Plastic and Sanitary Fittings: When a Good Model Leads to a Bad Decision
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 17 Oct 2026
Operations Management
Illo’s Group – Institutionalizing Warmth, Quality and Scale
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 07 Oct 2026
Social Enterprise
Ricky Wong and RE:GEN – Scaling an Emotional ESG Platform in Malaysia
By Dr. Wai Kee HO | Sunway University, Malaysia, 05 Oct 2026
Business Ethics
Business Ethics & Corporate Governance: A Case Study of a Foreign Financial Services Firm in Japan
By Prof. David NICHOLS | Aoyama Business School, 04 Oct 2026
Entrepreneurship
Innofresh – Science, Experience, and the Entrepreneurial Journey
By Asst. Prof. Arthon PROMPATANAPAK | School of Entrepreneurship and Management, Bangkok University, Thailand, 01 Oct 2026
Strategic Management
Powering the Energy Transition - ACEN’s Blueprint for Clean Energy Economics in the Philippines
By Prof. Anthony Victorio LUMICAO | University of Asia and the Pacific (UA&P), Philippines, 30 Sep 2026
Entrepreneurship
Two Brands, One Bet: The Growth Dilemma at Smells Good Holdings
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 21 Sep 2026
Crisis Management
U.S. Investment Bank in Japan – Currency Risk Management in Foreign Branch Relocations
By Prof. David NICHOLS | Aoyama Business School, 02 Sep 2026
Economics
Japan’s Macroeconomic Dilemma Amidst the Strait of Hormuz Crisis
By Assoc. Prof. Dr Seen Meng CHEW | The Chinese University of Hong Kong, 31 Aug 2026
Marketing
Khairul Aming: Building a Scalable Consumer Business from Personal Influence
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 27 Aug 2026
Marketing
Cyclical Instability: Pricing a Small Business Through Market Change
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 11 Aug 2026
Global Expansion
Unlocking a Market Beyond Borders - Privy’s Growth in Digital Trust Solutions
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 10 Aug 2026
Entrepreneurship
Cross-Border Expansion in Asia – How Betterteem Scaled Beyond the Philippines
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 31 Jul 2026
Global Expansion
From Local Labs to Global Farms: UniFAHS’ Journey in Cross-Border Partnerships
By Asst. Prof. Dr. Apichart KANARATTANAVONG | Chitralada Technology Institute, 27 Jul 2026
Business to Business (B2B)
SWAT Mobility – A Startup’s Move to Rebalance from Ride-Pooling to B2B Smart Mobility
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 26 Jul 2026
Entrepreneurship
Entrepreneurship in Action – Strategic Innovation at Sushi King in Malaysia’s Halal Food Industry
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 24 Jul 2026
Entrepreneurship
Tired City: Tradition, Technology, and the Future of Creative Commerce
By Dr. Mandy Mok Kim Man | Raffles University, Malaysia, 21 Jul 2026
Strategic Management
Nissan - Coming Back To EV Race: The Dilemma Of Resource Allocation
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 19 Jul 2026
Innovation Management
Alternō - A Vietnamese Startup’s Bold Bet on Thermal Innovation with Sand Battery
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 17 Jul 2026
Strategic Management
Medical Tourism - The Case for Thailand
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 10 Jul 2026
Business Model Innovation
Coolmate: Breaking Through the “Boring Product” Barrier
By Thanh Hang PHAM | RMIT University Vietnam, 08 Jul 2026
Family Business
GoChin Tambun Pomelo Agro Farm: Building a Competitive Future for a Family Business
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 07 Jul 2026
Digital Transformation
LuLu Hypermarket: Building an Omnichannel Retail Experience in the Digital Age
By Associate Prof. Dr. Khalid HUSSAIN | Sultan Qaboos University, 04 Jul 2026
Brand Management
Butterbear – Who Shapes a Brand Character in the Age of Social Media?
By Prof. Aticha KWAENGSOPHA | Chiang Mai University Business School, Thailand, 30 Jun 2026
Global Expansion
After You - Finding Sweet Success Overseas
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 18 Jun 2026
Strategic Management
All-In on AI: SK Hynix’s HBM Gamble and the Overtaking of the Industry Leader
By Prof. Yasuhiko OTA | Hokkaido University, 15 Jun 2026
Crisis Management
easypaisa: How Far Should a Digital Bank Go in Serving Underserved Customers?
By Dr. Mudeer Ahmed Khattak | Sunway Business School, 14 Jun 2026
Sustainability
From Environmental to Sustainability Reporting – Cathay Pacific’s Voyage of Sustainable Development
By Dr. Pimtong Tavitiyaman | College of Professional & Continuing Education, The Hong Kong Polytechnic University, 11 Jun 2026
Family Business
Taokaenoi – From Billion-Baht Breakthrough to Governance Crossroads
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 26 May 2026
Accounting
Fundamental Principles of Financial Accounting - A Case Analysis of a Bakery Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 25 May 2026
Finance
The Constraint That Wasn't There: Reading the Right Lever at a Bursa-Listed Engineering Group
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 19 May 2026
Strategic Management
MK Restaurant Group – Can a Market Leader Reinvent Itself in Thailand’s Buffet War?
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 14 May 2026
Entrepreneurship
Chocolate Concierge: Building Competitive Advantage Through Malaysian Cocoa
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 12 May 2026
Human Resource Management
7-Eleven Japan: The Human Side of the Konbini Empire
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 04 May 2026
Operations Management
MediGO Drugstore: Investigating Cash Variances Through Action Research Inquiry in an Early-Stage SME
By Dr. Raymund B. HABARADAS | De La Salle University, 04 May 2026
Accounting
Beyond the Raw Slope: Cost, Context, and Decision-Making at a Penang SME
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 29 Apr 2026
Strategic Management
Green SM: Scaling Green Mobility Across Borders in an Uneven World
By Thanh Hang PHAM | RMIT University Vietnam, 28 Apr 2026
Social Enterprise
Stitching a New Narrative – El Felipe and the Rise of the Eco-entrepreneur
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 26 Apr 2026
Marketing
Paws in the Mall: When Positioning Meets Cultural Boundaries at Sunway Square
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 25 Apr 2026
Digital Transformation
Mabuhay Energy – Artificial Intelligence and Strategy in the Philippine Power Sector
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 19 Apr 2026
Brand Management
ChaTraMue: Maintaining Competitiveness Through Brand Collaboration
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Apr 2026
Finance
Evaluating Farm Fresh - Financial Performance and Investment Potential in Malaysia's Dairy Industry
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 15 Apr 2026
Accounting
Accounting for the Ordinary People – A Case Analysis of a Taxi Service Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 05 Apr 2026
Brand Management
Polcasan Beyond the Star – From Fan Symbol to Independent Commercial Asset
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 02 Apr 2026
Brand Management
“bKash Me”: Building a Market-Leading Mobile Financial Service in Bangladesh
By Sr. Lec. Suman Prosad SAHA | Independent University, Bangladesh, 29 Mar 2026
