Explore Our Case Studies
Global Expansion
After You - Finding Sweet Success Overseas
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 18 Jun 2026
Strategic Management
All-In on AI: SK Hynix’s HBM Gamble and the Overtaking of the Industry Leader
By Prof. Yasuhiko OTA | Hokkaido University, 15 Jun 2026
Accounting & Finance
easypaisa: How Far Should a Digital Bank Go in Serving Underserved Customers?
By Dr. Mudeer Ahmed Khattak | Sunway Business School, 14 Jun 2026
Sustainability
From Environmental to Sustainability Reporting – Cathay Pacific’s Voyage of Sustainable Development
By Dr. Pimtong Tavitiyaman | College of Professional & Continuing Education, The Hong Kong Polytechnic University, 11 Jun 2026
Family Business
Taokaenoi – From Billion-Baht Breakthrough to Governance Crossroads
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 26 May 2026
Accounting & Finance
Fundamental Principles of Financial Accounting - A Case Analysis of a Bakery Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 25 May 2026
Accounting & Finance
The Constraint That Wasn't There: Reading the Right Lever at a Bursa-Listed Engineering Group
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 19 May 2026
Strategic Management
MK Restaurant Group – Can a Market Leader Reinvent Itself in Thailand’s Buffet War?
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 14 May 2026
Entrepreneurship
Chocolate Concierge: Building Competitive Advantage Through Malaysian Cocoa
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 12 May 2026
Human Resource Management
7-Eleven Japan: The Human Side of the Konbini Empire
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 04 May 2026
Operations Management
MediGO Drugstore: Investigating Cash Variances Through Action Research Inquiry in an Early-Stage SME
By Dr. Raymund B. HABARADAS | De La Salle University, 04 May 2026
Accounting & Finance
Beyond the Raw Slope: Cost, Context, and Decision-Making at a Penang SME
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 29 Apr 2026
Strategic Management
Green SM: Scaling Green Mobility Across Borders in an Uneven World
By Thanh Hang PHAM | RMIT University Vietnam, 28 Apr 2026
Social Enterprise
Stitching a New Narrative – El Felipe and the Rise of the Eco-entrepreneur
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 26 Apr 2026
Marketing
Paws in the Mall: When Positioning Meets Cultural Boundaries at Sunway Square
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 25 Apr 2026
Digital Transformation
Mabuhay Energy – Artificial Intelligence and Strategy in the Philippine Power Sector
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 19 Apr 2026
Brand Management
ChaTraMue: Maintaining Competitiveness Through Brand Collaboration
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Apr 2026
Accounting & Finance
Evaluating Farm Fresh - Financial Performance and Investment Potential in Malaysia's Dairy Industry
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 15 Apr 2026
Accounting & Finance
Accounting for the Ordinary People – A Case Analysis of a Taxi Service Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 05 Apr 2026
Brand Management
Polcasan Beyond the Star – From Fan Symbol to Independent Commercial Asset
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 02 Apr 2026
Brand Management
“bKash Me”: Building a Market-Leading Mobile Financial Service in Bangladesh
By Sr. Lec. Suman Prosad SAHA | Independent University, Bangladesh, 29 Mar 2026
Human Resource Management
HelloBoss: The Rise of the AI Headhunter in Recruitment and Selection
By Aï ITO | Xi'an Jiaotong-Liverpool University, 22 Mar 2026
Brand Management
Butterbear – From Dessert Shop Mascot to Emotional Companion
By Asst. Prof. Dr. Muhammad JUNAID | Asian Institute of Technology, Thailand, 19 Mar 2026
Global Expansion
From Japan to the World: How ITO EN Balanced Global Standardization and Local Adaptation
By Dr. Takeshi MATSUI | Hitotsubashi University, 15 Mar 2026
Sustainability
SM’s Sustainability Approach – Aligning Business Goals with Environmental and Social Responsibility
By Dr. Raymund PANGILINAN | University of Asia and the Pacific (UA&P), Philippines, 12 Mar 2026
ESG Management
Hong Yip: Navigating ESG Training Challenges on the Frontlines
By S. Lec. Louis Chun Ming KWOK | Hong Kong Metropolitan University, 02 Mar 2026
Entrepreneurship
Small Business, Big Decisions – Sugar & Spice AOR in a Changing Customer Landscape
By Prof. Dr. Noor Afza binti AMRAN | ASIAN Research Institute for Corporate Governance (ARICG), Universiti Utara Malaysia, 05 Feb 2026
Crisis Management
Crisis in the Classroom: Managing an Abrupt Digital Shift in a Higher Education Institution
By Asst. Prof. Ambreen JABEEN | The University of Lahore, Pakistan, 03 Feb 2026
Human Resource Management
People First, Excellence Always – How Mandarin Oriental, Bangkok Builds Hospitality from Within
By Asst. Prof. Dr. Somboon KULVISAECHANA | Thammasat Business School, Thailand, 31 Jan 2026
Business Model Innovation
Brahim’s: A Business Model Journey from a Major Client Loss to a New Strategic Direction
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 27 Jan 2026
Business Ethics
Who Is in Control? Ethical Challenges of Autonomous Driving in Chinese EV Market
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 24 Jan 2026
Global Expansion
SHEIN in Paris: Ultra-Fast Fashion vs. Institutional Legitimacy
By Aï ITO | Xi'an Jiaotong-Liverpool University, 18 Jan 2026
Sustainability
Carabao Group - Championing Sustainability
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 02 Jan 2026
Innovation Management
Workman - Market Expansion and Growth from Construction to Everyday Workwear
By Mishell ALBORES | Nikkei BizRuptors, 26 Dec 2025
Marketing
Aliff Syukri – Controversy, Authenticity, and the Power of Personal Branding on TikTok
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Dec 2025
Crisis Management
Balancing Continuity and Survival: Lessons for Overseas Manufacturers from Thailand’s 2011 Flood
By Dr. Tadashi NAKASU | College of Population Studies, Chulalongkorn University, 16 Dec 2025
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025
Sustainability
Bridging the Gap in ESG Reporting Education: Sunway University and BDO Collaboration
By Dr. Wai Kee HO | Sunway University, Malaysia, 14 Dec 2025
Supply Chain Management
Pizza Makers: Transportation and Distribution Decisions for Growing Demand
By Lec. Khawaja Ayaz AHMAD | The University of Lahore, Pakistan, 03 Dec 2025
Digital Transformation
Honda Strategizing the Emerging EV Market in America - Sustainability Initiatives in Canada
By Prof. Dr. Artie NG | International Business University, Canada, 26 Nov 2025
Accounting & Finance
Entrepreneurial Cost Analysis - Planning and Decision-Making Techniques for SMEs
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Nov 2025
Business Ethics
Facebook’s Algorithm – Empowering Connection or Manipulating Minds?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 07 Nov 2025
Global Expansion
Selling in Southeast Asia: H World Group’s Expansion Dilemma
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 05 Nov 2025
Digital Transformation
EnerTech Asia’s Procurement Dilemma – Tech Investment or Cultural Change?
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 04 Nov 2025
Technology Management
Meituan: Algorithm Management in a Super App
By Aï ITO | Xi'an Jiaotong-Liverpool University, 04 Nov 2025
Sustainability
Diversity and Innovation – Exploring Manulife’s DEI and Global Development Synergies
By Prof. Dr. Artie NG | International Business University, Canada, 04 Nov 2025
Global Expansion
Iichiko: Can Japan’s Spirit Keep Its Soul in the Wide World?
By Pajaree ACKARADEJRUANGSRI | Ritsumeikan Asia Pacific University, 29 Oct 2025
Family Business
Sae Yiang Group – Where Daughters Shape the Future of a Family Business
By Asst. Prof. Arthon PROMPATANAPAK | Management in Entrepreneurship, Bangkok University, Thailand, 28 Oct 2025
