Luxury Goods

Fashion & Apparel

Norlia AHMAD

Business Ethics

Consumer Decision-Making Process

Luxury Brand Positioning

Value Creation vs. Profiteering

Supply Chain Transparency

CSR (Corporate Social Responsibility)

No Border

Luxury brands charge premium prices for exclusivity and heritage, often far above production costs. But how much of this price is real value, and how much is just about branding?

Do Luxury Brands Engage in Excessive Profiteering?

AI/Robotics/Technology

Artificial intelligence (AI)

As generative AI tools become more promising in various professional fields, the writers at ContentEdge Learning have also embraced these technologies to enhance their efficiency while navigating both the benefits and challenges of AI-assisted content writing.

AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning

Education & E-learning

Digital Transformation

Explores students' perceptions and engagement with AI technologies as they navigate the benefits, complexities, and ethical use of AI tools in higher education.

Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education

Malaysia

Sweden

Retail & Consumer Goods

Global Expansion

Siti MUNERAH

Consumer Behavior

Strategic Management

Market Penetration

Europe

Southeast Asia

Marketing

From beautiful furniture to delicious meatballs, IKEA is grasping the hearts of its customers worldwide, including Southeast Asia. Let's unfold what marketing strategies the Scandinavian brand used to build a firm stand in this 10,000-km-away region.


IKEA - From Swedish Heritage To Southeast Asian Mall Culture

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Region

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