Explore Our Case Studies
Human Resource Management
HelloBoss: The Rise of the AI Headhunter in Recruitment and Selection
By Aï ITO | Xi'an Jiaotong-Liverpool University, 22 Mar 2026
Business Ethics
Who Is in Control? Ethical Challenges of Autonomous Driving in Chinese EV Market
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 24 Jan 2026
Global Expansion
SHEIN in Paris: Ultra-Fast Fashion vs. Institutional Legitimacy
By Aï ITO | Xi'an Jiaotong-Liverpool University, 18 Jan 2026
Business Ethics
Facebook’s Algorithm – Empowering Connection or Manipulating Minds?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 07 Nov 2025
Business Ethics
Do Luxury Brands Engage in Excessive Profiteering?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Aug 2025
Business Ethics
The Price of Deception: Corporate Governance Failures at Megan Media Holdings
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 06 Aug 2025
Business Ethics
PICNIC – A Tank Full of Promise, A Trail of Uncertainty
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 25 Jul 2025
Business Ethics
Netflix and AI: The Invisible Director of Your Watchlist
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 30 May 2025
Marketing
TikTok's Recommendation Algorithm – Influence on Consumer Behavior
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 28 May 2025
Business Model Innovation
Luckin Coffee - A Promising Coffee Start-Up’s Rise and Fall. Can It Bounce Back?
By Tuyen NGUYEN | Nikkei BizRuptors, 14 May 2025
Brand Management
From Facebook to Meta - Rebranding or Dealing with Ethical Dilemmas?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 24 Apr 2025
Business Ethics
Serba Dinamik - Corporate Governance Issues and the Role of Auditors in Unveiling Red Flags
By Wing Tien WONG | Sunway University, Malaysia, 10 Mar 2025
Marketing
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Business Ethics
Transmile - Governance Failures and the Fraud That Grounded a Giant
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 30 Jan 2025
Marketing
TikTok - Inspiring Creativity and Bringing Joy to All?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Jan 2025
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Digital Transformation
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Marketing
Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
By Prof. Mingming CHENG | School of Management and Marketing, Curtin University, Australia, 06 Aug 2024
Marketing
A Prescription for Ethics – The Case of Bell-Kenz Pharma
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 15 Jul 2024
Business Ethics
Turning the Tide – Leadership Decisions in Times of Financial Distress at Phoenix Petroleum
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 25 Apr 2024
Mergers & Acquisition
Semen Indonesia Group (SIG) - The Challenge of Sustainability Commitment and Strategy
By Asst. Prof. Mochammad Thanthowy SYAMSUDDIN | Universitas Airlangga, Indonesia, 10 Apr 2024
Business Ethics
Clean and Green? - Thai Union’s Supply Chain Transformation
By Prof. Dr. Pavida PANANOND | Thammasat Business School, Thailand, 04 Dec 2023
Business Ethics
2GO - The Case of Overstated Profits and Understated Losses
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 21 May 2023
