Aï is a Teaching Fellow at the International Business School Suzhou (IBSS), Xi’an Jiaotong-Liverpool University. She received her Ph.D. in Social Psychology in the Workplace from the University of Reims Champagne-Ardenne, France. Her research interests include charismatic leadership, followership, self-disclosure, and gender in management. Aï regularly presents her research at conferences such as the Academy of Management (AoM) and the International Association of Applied Psychology (IAAP). Her work has been published in expertise handbooks by Edward Elgar and Sage Publications.
Case Studies

Technology Management
Meituan: Algorithm Management in a Super App
By Aï ITO | Xi'an Jiaotong-Liverpool University , 04 Nov 2025

Global Expansion
SHEIN in Paris: Ultra-Fast Fashion vs. Institutional Legitimacy
By Aï ITO | Xi'an Jiaotong-Liverpool University , 18 Jan 2026

