Explore Our Case Studies
Marketing
Cyclical Instability: Pricing a Small Business Through Market Change
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 11 Aug 2026
Global Expansion
Unlocking a Market Beyond Borders - Privy’s Growth in Digital Trust Solutions
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 10 Aug 2026
Entrepreneurship
Cross-Border Expansion in Asia – How Betterteem Scaled Beyond the Philippines
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 31 Jul 2026
Global Expansion
From Local Labs to Global Farms: UniFAHS’ Journey in Cross-Border Partnerships
By Asst. Prof. Dr. Apichart KANARATTANAVONG | Chitralada Technology Institute, 27 Jul 2026
Business to Business (B2B)
SWAT Mobility – A Startup’s Move to Rebalance from Ride-Pooling to B2B Smart Mobility
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 26 Jul 2026
Entrepreneurship
Entrepreneurship in Action – Strategic Innovation at Sushi King in Malaysia’s Halal Food Industry
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 24 Jul 2026
Entrepreneurship
Tired City: Tradition, Technology, and the Future of Creative Commerce
By Dr. Mandy Mok Kim Man | Raffles University, Malaysia, 21 Jul 2026
Strategic Management
Nissan - Coming Back To EV Race: The Dilemma Of Resource Allocation
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 19 Jul 2026
Innovation Management
Alternō - A Vietnamese Startup’s Bold Bet on Thermal Innovation with Sand Battery
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 17 Jul 2026
Strategic Management
Medical Tourism - The Case for Thailand
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 10 Jul 2026
Business Model Innovation
Coolmate: Breaking Through the “Boring Product” Barrier
By Thanh Hang PHAM | RMIT University Vietnam, 08 Jul 2026
Family Business
GoChin Tambun Pomelo Agro Farm: Building a Competitive Future for a Family Business
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 07 Jul 2026
Global Expansion
After You - Finding Sweet Success Overseas
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 18 Jun 2026
Strategic Management
All-In on AI: SK Hynix’s HBM Gamble and the Overtaking of the Industry Leader
By Prof. Yasuhiko OTA | Hokkaido University, 15 Jun 2026
Strategic Management
Green SM: Scaling Green Mobility Across Borders in an Uneven World
By Thanh Hang PHAM | RMIT University Vietnam, 28 Apr 2026
Digital Transformation
Mabuhay Energy – Artificial Intelligence and Strategy in the Philippine Power Sector
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 19 Apr 2026
Sustainability
SM’s Sustainability Approach – Aligning Business Goals with Environmental and Social Responsibility
By Dr. Raymund PANGILINAN | University of Asia and the Pacific (UA&P), Philippines, 12 Mar 2026
Entrepreneurship
Small Business, Big Decisions – Sugar & Spice AOR in a Changing Customer Landscape
By Prof. Dr. Noor Afza binti AMRAN | ASIAN Research Institute for Corporate Governance (ARICG), Universiti Utara Malaysia, 05 Feb 2026
Innovation Management
Workman - Market Expansion and Growth from Construction to Everyday Workwear
By Mishell ALBORES | Nikkei BizRuptors, 26 Dec 2025
Marketing
Aliff Syukri – Controversy, Authenticity, and the Power of Personal Branding on TikTok
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Dec 2025
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025
Supply Chain Management
Pizza Makers: Transportation and Distribution Decisions for Growing Demand
By Lec. Khawaja Ayaz AHMAD | The University of Lahore, Pakistan, 03 Dec 2025
Digital Transformation
Honda Strategizing the Emerging EV Market in America - Sustainability Initiatives in Canada
By Prof. Dr. Artie NG | International Business University, Canada, 26 Nov 2025
Accounting & Finance
Entrepreneurial Cost Analysis - Planning and Decision-Making Techniques for SMEs
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Nov 2025
Global Expansion
Selling in Southeast Asia: H World Group’s Expansion Dilemma
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 05 Nov 2025
Digital Transformation
EnerTech Asia’s Procurement Dilemma – Tech Investment or Cultural Change?
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 04 Nov 2025
Technology Management
Meituan: Algorithm Management in a Super App
By Aï ITO | Xi'an Jiaotong-Liverpool University, 04 Nov 2025
Global Expansion
Iichiko: Can Japan’s Spirit Keep Its Soul in the Wide World?
By Pajaree ACKARADEJRUANGSRI | Ritsumeikan Asia Pacific University, 29 Oct 2025
Sustainability
YKK – At the Crossroads of Growth and Social Responsibility
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Oct 2025
Leadership
From Heritage to Modern Icon: The Strategic Transformation of Srichand
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Oct 2025
Accounting & Finance
Strategic Cost Management – Improving performance in SMEs through the right Costing (and Pricing)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 09 Oct 2025
Supply Chain Management
Tackling Citrus Export Decline: Strategies for National Fruit Processing Factory
By Prof. Dr. Rabeeya RAOOF | The University of Lahore, Pakistan, 18 Aug 2025
Business Model Innovation
Karun Hijau - How Far Can a Light-Asset Social Enterprise Scale?
By Dr. Vui-Yee KOON | Sunway Business School, 04 Aug 2025
Mergers & Acquisition
Sony x Kadokawa – Strategic Alliance to Strengthen Intellectual Property Powerhouses
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 08 Jul 2025
Global Expansion
From Local Dominance to Global Expansion – Jollibee's Strategic Journey
By Prof. Anthony Victorio LUMICAO | University of Asia and the Pacific (UA&P), Philippines, 03 Jul 2025
Family Business
Blending Tradition with Innovation in a Family Business – The Case of Bijuu Corp. (Otabe)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 01 Jul 2025
Strategic Management
ShopeeFood - Riding the Ecosystem or Burning Cash?
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 27 Jun 2025
Marketing
Beyond Petro-Horizon – Saudi Arabia’s Tourism & Entertainment Vision 2030
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 May 2025
Family Business
BinaPavo - The Power of Strong and Weak Ties in the Family Business: A Double-Edged Sword?
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 25 May 2025
Global Expansion
Digital Transformation and E-Commerce Evolution in AI and Geopolitics – Shopify’s Strategy
By Prof. Dr. Artie NG | International Business University, Canada, 15 May 2025
Business Model Innovation
Luckin Coffee - A Promising Coffee Start-Up’s Rise and Fall. Can It Bounce Back?
By Tuyen NGUYEN | Nikkei BizRuptors, 14 May 2025
Global Expansion
Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025
Strategic Management
A Wallet Too Smart? – Lessons from Thai Smart Card’s Pursuit of Payment Innovation
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 31 Mar 2025
Marketing
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Mergers & Acquisition
LINE MAN Wongnai - More Than Food Reviews? The Merge of Wongnai and LINE MAN
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Feb 2025
Sustainability
Malaysian Palm Oil - Navigating Green Compliance Challenges of the EU's Sustainability Frontier
By Dr. Geetha NADARAJAN | Sunway Business School, Malaysia, 10 Feb 2025
Marketing
Duolingo Language Revolution - Harnessing Gamification to Bridge Generational and Cultural Gaps
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 08 Feb 2025
