Explore Our Case Studies
Entrepreneurship
Small Business, Big Decisions – Sugar & Spice AOR in a Changing Customer Landscape
By Prof. Dr. Noor Afza binti AMRAN | ASIAN Research Institute for Corporate Governance (ARICG), Universiti Utara Malaysia, 05 Feb 2026
Innovation Management
Workman - Market Expansion and Growth from Construction to Everyday Workwear
By Mishell ALBORES | Nikkei BizRuptors, 26 Dec 2025
Marketing
Aliff Syukri – Controversy, Authenticity, and the Power of Personal Branding on TikTok
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Dec 2025
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025
Supply Chain Management
Pizza Makers: Transportation and Distribution Decisions for Growing Demand
By Lec. Khawaja Ayaz AHMAD | The University of Lahore, Pakistan, 03 Dec 2025
Digital Transformation
Honda Strategizing the Emerging EV Market in America - Sustainability Initiatives in Canada
By Prof. Dr. Artie NG | International Business University, Canada, 26 Nov 2025
Accounting & Finance
Entrepreneurial Cost Analysis - Planning and Decision-Making Techniques for SMEs
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Nov 2025
Global Expansion
Selling in Southeast Asia: H World Group’s Expansion Dilemma
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 05 Nov 2025
Digital Transformation
EnerTech Asia’s Procurement Dilemma – Tech Investment or Cultural Change?
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 04 Nov 2025
Technology Management
Meituan: Algorithm Management in a Super App
By Aï ITO | Xi'an Jiaotong-Liverpool University , 04 Nov 2025
Global Expansion
Iichiko: Can Japan’s Spirit Keep Its Soul in the Wide World?
By Pajaree ACKARADEJRUANGSRI | Ritsumeikan Asia Pacific University, 29 Oct 2025
Sustainability
YKK – At the Crossroads of Growth and Social Responsibility
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Oct 2025
Leadership
From Heritage to Modern Icon: The Strategic Transformation of Srichand
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Oct 2025
Accounting & Finance
Strategic Cost Management – Improving performance in SMEs through the right Costing (and Pricing)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 09 Oct 2025
Supply Chain Management
Tackling Citrus Export Decline: Strategies for National Fruit Processing Factory
By Prof. Dr. Rabeeya RAOOF | The University of Lahore, Pakistan, 18 Aug 2025
Business Model Innovation
Karun Hijau - How Far Can a Light-Asset Social Enterprise Scale?
By Dr. Vui-Yee KOON | Sunway Business School, 04 Aug 2025
Mergers & Acquisition
Sony x Kadokawa – Strategic Alliance to Strengthen Intellectual Property Powerhouses
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 08 Jul 2025
Global Expansion
From Local Dominance to Global Expansion – Jollibee's Strategic Journey
By Prof. Anthony Victorio LUMICAO | University of Asia and the Pacific (UA&P), Philippines, 03 Jul 2025
Family Business
Blending Tradition with Innovation in a Family Business – The Case of Bijuu Corp. (Otabe)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 01 Jul 2025
Strategic Management
ShopeeFood - Riding the Ecosystem or Burning Cash?
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 27 Jun 2025
Marketing
Beyond Petro-Horizon – Saudi Arabia’s Tourism & Entertainment Vision 2030
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 May 2025
Family Business
BinaPavo - The Power of Strong and Weak Ties in the Family Business: A Double-Edged Sword?
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 25 May 2025
Global Expansion
Digital Transformation and E-Commerce Evolution in AI and Geopolitics – Shopify’s Strategy
By Prof. Dr. Artie NG | International Business University, Canada, 15 May 2025
Business Model Innovation
Luckin Coffee - A Promising Coffee Start-Up’s Rise and Fall. Can It Bounce Back?
By Tuyen NGUYEN | Nikkei BizRuptors, 14 May 2025
Global Expansion
Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025
Strategic Management
A Wallet Too Smart? – Lessons from Thai Smart Card’s Pursuit of Payment Innovation
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 31 Mar 2025
Marketing
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Mergers & Acquisition
LINE MAN Wongnai - More Than Food Reviews? The Merge of Wongnai and LINE MAN
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Feb 2025
Sustainability
Malaysian Palm Oil - Navigating Green Compliance Challenges of the EU's Sustainability Frontier
By Dr. Geetha NADARAJAN | Sunway Business School, Malaysia, 10 Feb 2025
Marketing
Duolingo Language Revolution - Harnessing Gamification to Bridge Generational and Cultural Gaps
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 08 Feb 2025
Sustainability
Tokio Marine Holdings - Climate Resilience and Sustainability in the Insurance Sector
By Dr. Wai Kee HO | Sunway University, Malaysia, 03 Feb 2025
Marketing
Samajhdaar Maan – Scaling Maternal Empowerment Through Strategic Social Marketing
By Dr. Afia KHALID | The University of Lahore, Pakistan, 23 Jan 2025
Global Expansion
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Global Expansion
A Tale of Two Markets: Nippon Steel’s Retreat from China and its Acquisition of U.S. Steel
By Prof. Guoliang Frank JIANG | Carleton University, Canada, 31 Dec 2024
Entrepreneurship
Cure Pharma – Legal Insights for New Entrants in Pakistan’s Pharmaceutical Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 27 Dec 2024
Leadership
ASEAN - Strategic Growth in Science, Technology, and Innovation
By Dr. Mandy Mok KIM MAN | University of Reading, UK, 06 Dec 2024
Innovation Management
Coupang - High Risks of Speedy Delivery, Speedy Innovation in a Fierce Marketplace
By Kim Thanh LE | Nikkei BizRuptors, 06 Dec 2024
Global Expansion
FedEx - Response to Infrastructure Fragmentation and E-Commerce Growth in Asia
By Tuyen NGUYEN | Nikkei BizRuptors, 04 Dec 2024
Strategic Management
Medical Tourism - The Case for Thailand
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 03 Dec 2024
Innovation Management
Moner Bondhu - Empowering Millions of People to Take Care of Their Mental Health
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 15 Nov 2024
Sustainability
EITA - Transformational Leadership for Environmental Sustainability
By Dr. Kavitha Sathasivam | Sunway Business School, Malaysia, 15 Nov 2024
Organizational Behavior
PKT Logistics - Innovative Management Information System Leads the Way in International Business
By Dr. Ng Su-Ann | Monash University Malaysia, 14 Nov 2024
Marketing
Sunway REIT - Aligning Brand Strength, Diversification, and Macro Trends for Success
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 11 Nov 2024
Innovation Management
Facing Regulatory Realities – VIPKid's Strategic Pivot in the Tutoring Industry
By Mishell ALBORES | Nikkei BizRuptors, 08 Nov 2024
Sustainability
Allianz SE - Multinational Insurance Giant’s Bold Step in Mitigating Global Climate Risk
By Dr. Wai Kee HO | Sunway University, Malaysia, 07 Nov 2024
Innovation Management
From Pioneer to Prey – Tao Bin's Forefront Status in Market Imitators
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 28 Oct 2024
Family Business
SeriWeave Textiles: The Expansion of a Family Entrepreneurship
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 12 Oct 2024
