
Pajaree Ackaradejruangsri is an educator and researcher specializing in Consumer Behavior, Marketing Strategies, Strategic Business Management, and Interdisciplinary Learning in Emerging Markets. As a faculty member at Ritsumeikan Asia Pacific University (APU) in Japan, she is dedicated to fostering innovative and practical learning experiences that bridge theory and real-world business challenges. Her work focuses on developing future business leaders with a global mindset and a deep understanding of market dynamics in Asia’s rapidly evolving economies.
Case Studies

Global Expansion
Iichiko: Can Japan’s Spirit Keep Its Soul in the Wide World?
By Pajaree ACKARADEJRUANGSRI | Ritsumeikan Asia Pacific University, 29 Oct 2025
