Explore Our Case Studies

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Accounting & Finance

The Constraint That Wasn't There: Reading the Right Lever at a Bursa-Listed Engineering Group
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 19 May 2026

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Strategic Management

MK Restaurant Group – Can a Market Leader Reinvent Itself in Thailand’s Buffet War?
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 14 May 2026

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Entrepreneurship

Chocolate Concierge: Building Competitive Advantage Through Malaysian Cocoa
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 12 May 2026

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Operations Management

MediGO Drugstore: Investigating Cash Variances Through Action Research Inquiry in an Early-Stage SME
By Dr. Raymund B. HABARADAS | De La Salle University, 04 May 2026

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Accounting & Finance

Beyond the Raw Slope: Cost, Context, and Decision-Making at a Penang SME
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 29 Apr 2026

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Strategic Management

Green SM: Scaling Green Mobility Across Borders in an Uneven World
By Thanh Hang PHAM | RMIT University Vietnam, 28 Apr 2026

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Social Enterprise

Stitching a New Narrative – El Felipe and the Rise of the Eco-entrepreneur
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 26 Apr 2026

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Marketing

Paws in the Mall: When Positioning Meets Cultural Boundaries at Sunway Square

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Digital Transformation

Mabuhay Energy – Artificial Intelligence and Strategy in the Philippine Power Sector
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 19 Apr 2026

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Brand Management

ChaTraMue: Maintaining Competitiveness Through Brand Collaboration
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Apr 2026

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Accounting & Finance

Evaluating Farm Fresh - Financial Performance and Investment Potential in Malaysia's Dairy Industry
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 15 Apr 2026

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Accounting & Finance

Accounting for the Ordinary People – A Case Analysis of a Taxi Service Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 05 Apr 2026

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Brand Management

Polcasan Beyond the Star – From Fan Symbol to Independent Commercial Asset
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 02 Apr 2026

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Brand Management

Butterbear – From Dessert Shop Mascot to Emotional Companion
By Asst. Prof. Dr. Muhammad JUNAID | Asian Institute of Technology, Thailand, 19 Mar 2026

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Global Expansion

From Japan to the World: How ITO EN Balanced Global Standardization and Local Adaptation
By Dr. Takeshi MATSUI | Hitotsubashi University, 15 Mar 2026

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Sustainability

SM’s Sustainability Approach – Aligning Business Goals with Environmental and Social Responsibility
By Dr. Raymund PANGILINAN | University of Asia and the Pacific (UA&P), Philippines, 12 Mar 2026

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Entrepreneurship

Small Business, Big Decisions – Sugar & Spice AOR in a Changing Customer Landscape
By Prof. Dr. Noor Afza binti AMRAN | ASIAN Research Institute for Corporate Governance (ARICG), Universiti Utara Malaysia, 05 Feb 2026

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Human Resource Management

People First, Excellence Always – How Mandarin Oriental, Bangkok Builds Hospitality from Within
By Asst. Prof. Dr. Somboon KULVISAECHANA | Thammasat Business School, Thailand, 31 Jan 2026

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Business Model Innovation

Brahim’s: A Business Model Journey from a Major Client Loss to a New Strategic Direction
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 27 Jan 2026

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Sustainability

Carabao Group - Championing Sustainability
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 02 Jan 2026

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Marketing

Aliff Syukri – Controversy, Authenticity, and the Power of Personal Branding on TikTok

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Crisis Management

Balancing Continuity and Survival: Lessons for Overseas Manufacturers from Thailand’s 2011 Flood
By Dr. Tadashi NAKASU | College of Population Studies, Chulalongkorn University, 16 Dec 2025

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Global Expansion

Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025

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Sustainability

Bridging the Gap in ESG Reporting Education: Sunway University and BDO Collaboration
By Dr. Wai Kee HO | Sunway University, Malaysia, 14 Dec 2025

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Accounting & Finance

Entrepreneurial Cost Analysis - Planning and Decision-Making Techniques for SMEs
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Nov 2025

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Global Expansion

Selling in Southeast Asia: H World Group’s Expansion Dilemma
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 05 Nov 2025

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Digital Transformation

EnerTech Asia’s Procurement Dilemma – Tech Investment or Cultural Change?
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 04 Nov 2025

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Family Business

Sae Yiang Group – Where Daughters Shape the Future of a Family Business

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Leadership

From Heritage to Modern Icon: The Strategic Transformation of Srichand
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Oct 2025

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Accounting & Finance

Strategic Cost Management – Improving performance in SMEs through the right Costing (and Pricing)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 09 Oct 2025

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Accounting & Finance

Oriental Kopi – Assessing Investment Potential in Malaysia's Coffee Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 22 Sep 2025

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Marketing

Crafting a Third Place – Starbucks’ Strategy in Thailand’s Evolving Coffee Culture
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 13 Sep 2025

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Accounting & Finance

Navigating Currency Risk – The Impact of Black Monday 2024 on Yen Carry Trades and Bank FX Exposures
By Dr. Ken Yien LEONG | Sunway Business School, Malaysia, 29 Aug 2025

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Business Ethics

Do Luxury Brands Engage in Excessive Profiteering?

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Business Ethics

The Price of Deception: Corporate Governance Failures at Megan Media Holdings
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 06 Aug 2025

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Business Model Innovation

Karun Hijau - How Far Can a Light-Asset Social Enterprise Scale?
By Dr. Vui-Yee KOON | Sunway Business School, 04 Aug 2025

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Business Model Innovation

Dusit Thani – Leadership at the Heart of Transformation
By Asst. Prof. Dr. Somboon KULVISAECHANA | Thammasat Business School, Thailand, 01 Aug 2025

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Business Ethics

PICNIC – A Tank Full of Promise, A Trail of Uncertainty
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 25 Jul 2025

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Global Expansion

From Local Dominance to Global Expansion – Jollibee's Strategic Journey
By Prof. Anthony Victorio LUMICAO | University of Asia and the Pacific (UA&P), Philippines, 03 Jul 2025

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Strategic Management

ShopeeFood - Riding the Ecosystem or Burning Cash?
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 27 Jun 2025

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Family Business

BinaPavo - The Power of Strong and Weak Ties in the Family Business: A Double-Edged Sword?
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 25 May 2025

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Global Expansion

Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025

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Business Model Innovation

BookXcess – Turning Surplus into Gold with Remaindered Books

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Organizational Behavior

Cross-Cultural Communication – Navigating Product Design in a Global-Local Context
By Prof Dr. Helen CHEN | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2025

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Global Expansion

Bridging Two Systems – Adapting KOSEN's Japanese Engineering Education to Thailand
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Apr 2025

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Global Expansion

Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam

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Strategic Management

A Wallet Too Smart? – Lessons from Thai Smart Card’s Pursuit of Payment Innovation
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 31 Mar 2025

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Family Business

Passing the Baton – The Mall Group's Female Leadership Transition to the Third Generation
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 24 Mar 2025

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