Explore Our Case Studies
Brand Management
Butterbear – Who Shapes a Brand Character in the Age of Social Media?
By Prof. Aticha KWAENGSOPHA | Chiang Mai University Business School, Thailand, 30 Jun 2026
Global Expansion
After You - Finding Sweet Success Overseas
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 18 Jun 2026
Family Business
Taokaenoi – From Billion-Baht Breakthrough to Governance Crossroads
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 26 May 2026
Accounting & Finance
Fundamental Principles of Financial Accounting - A Case Analysis of a Bakery Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 25 May 2026
Accounting & Finance
The Constraint That Wasn't There: Reading the Right Lever at a Bursa-Listed Engineering Group
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 19 May 2026
Strategic Management
MK Restaurant Group – Can a Market Leader Reinvent Itself in Thailand’s Buffet War?
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 14 May 2026
Entrepreneurship
Chocolate Concierge: Building Competitive Advantage Through Malaysian Cocoa
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 12 May 2026
Operations Management
MediGO Drugstore: Investigating Cash Variances Through Action Research Inquiry in an Early-Stage SME
By Dr. Raymund B. HABARADAS | De La Salle University, 04 May 2026
Accounting & Finance
Beyond the Raw Slope: Cost, Context, and Decision-Making at a Penang SME
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 29 Apr 2026
Strategic Management
Green SM: Scaling Green Mobility Across Borders in an Uneven World
By Thanh Hang PHAM | RMIT University Vietnam, 28 Apr 2026
Social Enterprise
Stitching a New Narrative – El Felipe and the Rise of the Eco-entrepreneur
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 26 Apr 2026
Marketing
Paws in the Mall: When Positioning Meets Cultural Boundaries at Sunway Square
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 25 Apr 2026
Digital Transformation
Mabuhay Energy – Artificial Intelligence and Strategy in the Philippine Power Sector
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 19 Apr 2026
Brand Management
ChaTraMue: Maintaining Competitiveness Through Brand Collaboration
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Apr 2026
Accounting & Finance
Evaluating Farm Fresh - Financial Performance and Investment Potential in Malaysia's Dairy Industry
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 15 Apr 2026
Accounting & Finance
Accounting for the Ordinary People – A Case Analysis of a Taxi Service Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 05 Apr 2026
Brand Management
Polcasan Beyond the Star – From Fan Symbol to Independent Commercial Asset
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 02 Apr 2026
Brand Management
Butterbear – From Dessert Shop Mascot to Emotional Companion
By Asst. Prof. Dr. Muhammad JUNAID | Asian Institute of Technology, Thailand, 19 Mar 2026
Global Expansion
From Japan to the World: How ITO EN Balanced Global Standardization and Local Adaptation
By Dr. Takeshi MATSUI | Hitotsubashi University, 15 Mar 2026
Sustainability
SM’s Sustainability Approach – Aligning Business Goals with Environmental and Social Responsibility
By Dr. Raymund PANGILINAN | University of Asia and the Pacific (UA&P), Philippines, 12 Mar 2026
Entrepreneurship
Small Business, Big Decisions – Sugar & Spice AOR in a Changing Customer Landscape
By Prof. Dr. Noor Afza binti AMRAN | ASIAN Research Institute for Corporate Governance (ARICG), Universiti Utara Malaysia, 05 Feb 2026
Human Resource Management
People First, Excellence Always – How Mandarin Oriental, Bangkok Builds Hospitality from Within
By Asst. Prof. Dr. Somboon KULVISAECHANA | Thammasat Business School, Thailand, 31 Jan 2026
Business Model Innovation
Brahim’s: A Business Model Journey from a Major Client Loss to a New Strategic Direction
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 27 Jan 2026
Sustainability
Carabao Group - Championing Sustainability
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 02 Jan 2026
Marketing
Aliff Syukri – Controversy, Authenticity, and the Power of Personal Branding on TikTok
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Dec 2025
Crisis Management
Balancing Continuity and Survival: Lessons for Overseas Manufacturers from Thailand’s 2011 Flood
By Dr. Tadashi NAKASU | College of Population Studies, Chulalongkorn University, 16 Dec 2025
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025
Sustainability
Bridging the Gap in ESG Reporting Education: Sunway University and BDO Collaboration
By Dr. Wai Kee HO | Sunway University, Malaysia, 14 Dec 2025
Accounting & Finance
Entrepreneurial Cost Analysis - Planning and Decision-Making Techniques for SMEs
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Nov 2025
Global Expansion
Selling in Southeast Asia: H World Group’s Expansion Dilemma
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 05 Nov 2025
Digital Transformation
EnerTech Asia’s Procurement Dilemma – Tech Investment or Cultural Change?
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 04 Nov 2025
Family Business
Sae Yiang Group – Where Daughters Shape the Future of a Family Business
By Asst. Prof. Arthon PROMPATANAPAK | Management in Entrepreneurship, Bangkok University, Thailand, 28 Oct 2025
Leadership
From Heritage to Modern Icon: The Strategic Transformation of Srichand
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Oct 2025
Accounting & Finance
Strategic Cost Management – Improving performance in SMEs through the right Costing (and Pricing)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 09 Oct 2025
Accounting & Finance
Oriental Kopi – Assessing Investment Potential in Malaysia's Coffee Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 22 Sep 2025
Marketing
Crafting a Third Place – Starbucks’ Strategy in Thailand’s Evolving Coffee Culture
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 13 Sep 2025
Accounting & Finance
Navigating Currency Risk – The Impact of Black Monday 2024 on Yen Carry Trades and Bank FX Exposures
By Dr. Ken Yien LEONG | Sunway Business School, Malaysia, 29 Aug 2025
Business Ethics
Do Luxury Brands Engage in Excessive Profiteering?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Aug 2025
Business Ethics
The Price of Deception: Corporate Governance Failures at Megan Media Holdings
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 06 Aug 2025
Business Model Innovation
Karun Hijau - How Far Can a Light-Asset Social Enterprise Scale?
By Dr. Vui-Yee KOON | Sunway Business School, 04 Aug 2025
Business Model Innovation
Dusit Thani – Leadership at the Heart of Transformation
By Asst. Prof. Dr. Somboon KULVISAECHANA | Thammasat Business School, Thailand, 01 Aug 2025
Business Ethics
PICNIC – A Tank Full of Promise, A Trail of Uncertainty
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 25 Jul 2025
Global Expansion
From Local Dominance to Global Expansion – Jollibee's Strategic Journey
By Prof. Anthony Victorio LUMICAO | University of Asia and the Pacific (UA&P), Philippines, 03 Jul 2025
Strategic Management
ShopeeFood - Riding the Ecosystem or Burning Cash?
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 27 Jun 2025
Family Business
BinaPavo - The Power of Strong and Weak Ties in the Family Business: A Double-Edged Sword?
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 25 May 2025
Global Expansion
Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025
Business Model Innovation
BookXcess – Turning Surplus into Gold with Remaindered Books
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 29 Apr 2025
Organizational Behavior
Cross-Cultural Communication – Navigating Product Design in a Global-Local Context
By Prof Dr. Helen CHEN | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2025
