Explore Our Case Studies
Leadership
Dusit Thani – Leadership at the Heart of Transformation
By Asst. Prof. Dr. Somboon KULVISAECHANA | Thammasat Business School, Thailand, 01 Aug 2025
Accounting & Finance
PICNIC – A Tank Full of Promise, A Trail of Uncertainty
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 25 Jul 2025
Strategic Management
ShopeeFood - Riding the Ecosystem or Burning Cash?
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 27 Jun 2025
Business Communication
Cross-Cultural Communication – Navigating Product Design in a Global-Local Context
By Prof Dr. Helen CHEN | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2025
Operations Management
Bridging Two Systems – Adapting KOSEN's Japanese Engineering Education to Thailand
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Apr 2025
Strategic Management
A Wallet Too Smart? – Lessons from Thai Smart Card’s Pursuit of Payment Innovation
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 31 Mar 2025
Leadership
Passing the Baton – The Mall Group's Female Leadership Transition to the Third Generation
By Assoc. Prof. Dr. Natenapha WAILERDSAK (YABUSHITA) | Thammasat Business School, Thailand, 24 Mar 2025
Sustainability
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Leadership
Build and Buy Strategy - the case of Muten Technologies
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 13 Mar 2025
Strategic Management
LINE MAN Wongnai - More Than Food Reviews? The Merge of Wongnai and LINE MAN
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Feb 2025
Marketing
Visionary Journeys - Louis Vuitton's New Chapter in Southeast Asia
By Lec. Antika EMYAEM | Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand, 06 Jan 2025
Marketing
Driving the Market – Tesla and BYD’s Price Strategies in Thailand's EV Scene
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 26 Dec 2024
Marketing
Ichitan - The Unique World of Thai Marketing
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 18 Dec 2024
Technology Management
ASEAN - Strategic Growth in Science, Technology, and Innovation
By Dr. Mandy Mok KIM MAN | University of Reading, UK, 06 Dec 2024
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Strategic Management
From Pioneer to Prey – Tao Bin's Forefront Status in Market Imitators
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 28 Oct 2024
Technology Management
Philanthropy Meets Profit – Challenge of University-Based Venture with DentPharma Innovations
By Asst. Prof. Dr.Sutti SOOAMPON | King Mongkut's Institute of Technology Ladkrabang Business School, Thailand, 23 Sep 2024
Digital Transformation
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Business Ethics
Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
By Prof. Mingming CHENG | School of Management and Marketing, Curtin University, Australia, 06 Aug 2024
Marketing
Creativity Behind the Scenes – Lessons Learned from the Thai Advertising Industry
By Dr. Gita GAYATRI | Universitas Indonesia, 26 Jul 2024
Business Model Innovation
Retirees Redefined: The Growing Trend of Australian Senior Nomads in Southeast Asia
By Dr. Anne CULLEN | Griffith Business School, Australia, 22 Jul 2024
Business Communication
ASAVA – Transitioning from Fashion to Lifestyle Retailing?
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 12 Jul 2024
Marketing
From Costco's Triumph to Tops Club's Trials – A Comparative Study of Retail Strategies in Asia
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 28 Jun 2024
Sustainability
B.Grimm Power - Journey in the Energy Sector to a Greener Future
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 19 Jun 2024
Sustainability
Carabao Group – Championing Sustainability
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 05 Jun 2024
Sustainability
Closing the Loop - Revolutionizing Textile from Moreloop
By Dr. Natinee THANAJARO | Srinakharinwirot University, Thailand, 24 May 2024
Strategic Management
Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | International Business University, Canada, 19 Apr 2024
Marketing
When Fame Works Beyond – the Bubble (Sustainable) Business of Thailand Celebrities
By Dr. Gita GAYATRI | Universitas Indonesia, 18 Apr 2024
Marketing
Beyond Boundaries – Revolutionizing Thai Tourism for Quality and Sustainability
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 20 Mar 2024
Consumer Behavior
Harmonizing Hospitality – Navigating Cultural Diversity and Sustainability at Raya Heritage
By Dr. Krittinee NUTTAVUTHISIT | Sasin School of Management, Chulalongkorn University, Thailand, 18 Mar 2024
Entrepreneurship
VetSynova – Embarking on Endless Journey of Innovating Pawsibilities
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 13 Feb 2024
Marketing
Seizing Stardom – GMMTV's Strategy for Winning Audience Hearts
By Dr. Gita GAYATRI | Universitas Indonesia, 05 Feb 2024
Family Business
Siam Motors Group – The Power of Family Reputation
By Assoc. Prof. Dr. Natenapha WAILERDSAK (YABUSHITA) | Thammasat Business School, Thailand, 24 Jan 2024
Business Model Innovation
Bangkok Airways - Thailand’s Airport-Owning Airline
By Assoc. Prof. Hiromi KAMATA | Hitotsubashi Business School, Japan, 28 Dec 2023
Social Enterprise
Joining Hands Against Corruption - The Story of Hand Social Enterprise
By Dr. Natinee THANAJARO | Srinakharinwirot University, Thailand, 25 Dec 2023
Crisis Management
From Crisis to Comeback: Thai Airways’ Rehabilitation and Recovery Story
By Res. Asst. Muhammad Arif Bashir JHUMRA | Thammasat University, Thailand, 15 Dec 2023
Marketing
Cultural Charisma - The Thai Entertainment Phenomenon in ASEAN and Beyond
By Lec. Elevita YULIATI | Universitas Indonesia, 13 Dec 2023
Marketing
7-Eleven Thailand - The Marketing Magic Behind the Convenience Giant
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 06 Dec 2023
Supply Chain Management
Clean and Green? - Thai Union’s Supply Chain Transformation
By Prof. Dr. Pavida PANANOND | Thammasat Business School, Thailand, 04 Dec 2023
Strategic Management
Bangchak - Expanding New Horizons Beyond Petroleum Towards Sustainability
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 20 Nov 2023
Supply Chain Management
P&G - Strategic Philanthropy in Thailand
By Prof. Dr. Ruth BANOMYONG | Thammasat Business School, Thailand, 03 Nov 2023
Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023
Operations Management
Oh Ka Jhu - Cultivating Success, Nourishing Goals in the National Market
By Asst. Prof. Dr. Piyaphan KLUNKLIN | Chiang Mai University Business School, Thailand, 10 Oct 2023
Strategic Management
Ratchaphruek Hospital - Bringing Environmental Sustainability and Overall Wellness Together
By Asst. Prof. Kritinee PONGTANALERT, Ph.D. | Chulalongkorn Business School, Thailand, 09 Oct 2023
Strategic Management
Medical Tourism - The Case for Thailand
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 25 Sep 2023
Global Expansion
BYD - A New EV Leader Rises in Southeast Asia
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 20 Sep 2023
Strategic Management
Safari World - Maintaining a Roaring Success in Zoo Business
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 18 Sep 2023
Crisis Management
Managing Security and Crisis in a High-Risk Zone - The Story of AOT
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 15 Aug 2023
