Prof. Norlia AHMAD

Dr. Norlia Ahmad is a Professor of Marketing in the International Management Program at the Institute of Business and Accounting, Kwansei Gakuin University in Japan. Her research explores how marketing, technology, and consumer behavior intersect in an increasingly digital world, with a keen interest in how algorithmic and data‑driven systems shape individuals as consumers and decision‑makers.

Engaged with the evolving relationship between humans and intelligent machines, she approaches artificial intelligence (AI) with informed, critical optimism. In her teaching and case writing, she is intrigued by how AI reframes human autonomy and how its intentional, ethical use can support more resilient individuals, businesses and a more equitable society.

Her case studies span AI ethics and innovation, sustainable consumption, marketing strategy, and sustainability across diverse cultural and organizational settings. She lives by a simple guiding principle: to do her best, let go of what lies beyond her control, and meet uncertainty with clarity and calm trust in how things unfold.