Explore Our Case Studies
Global Expansion
Unlocking a Market Beyond Borders - Privy’s Growth in Digital Trust Solutions
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 10 Aug 2026
Entrepreneurship
Cross-Border Expansion in Asia – How Betterteem Scaled Beyond the Philippines
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 31 Jul 2026
Global Expansion
From Local Labs to Global Farms: UniFAHS’ Journey in Cross-Border Partnerships
By Asst. Prof. Dr. Apichart KANARATTANAVONG | Chitralada Technology Institute, 27 Jul 2026
Business to Business (B2B)
SWAT Mobility – A Startup’s Move to Rebalance from Ride-Pooling to B2B Smart Mobility
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 26 Jul 2026
Innovation Management
Alternō - A Vietnamese Startup’s Bold Bet on Thermal Innovation with Sand Battery
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 17 Jul 2026
Global Expansion
After You - Finding Sweet Success Overseas
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 18 Jun 2026
Strategic Management
Green SM: Scaling Green Mobility Across Borders in an Uneven World
By Thanh Hang PHAM | RMIT University Vietnam, 28 Apr 2026
Global Expansion
From Japan to the World: How ITO EN Balanced Global Standardization and Local Adaptation
By Dr. Takeshi MATSUI | Hitotsubashi University, 15 Mar 2026
Global Expansion
SHEIN in Paris: Ultra-Fast Fashion vs. Institutional Legitimacy
By Aï ITO | Xi'an Jiaotong-Liverpool University, 18 Jan 2026
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025
Global Expansion
Selling in Southeast Asia: H World Group’s Expansion Dilemma
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 05 Nov 2025
Global Expansion
Iichiko: Can Japan’s Spirit Keep Its Soul in the Wide World?
By Pajaree ACKARADEJRUANGSRI | Ritsumeikan Asia Pacific University, 29 Oct 2025
Leadership
From Heritage to Modern Icon: The Strategic Transformation of Srichand
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Oct 2025
Marketing
Crafting a Third Place – Starbucks’ Strategy in Thailand’s Evolving Coffee Culture
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 13 Sep 2025
Global Expansion
Thinking Local, Serving Global: The Starbucks Japan Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 31 Jul 2025
Global Expansion
From Local Dominance to Global Expansion – Jollibee's Strategic Journey
By Prof. Anthony Victorio LUMICAO | University of Asia and the Pacific (UA&P), Philippines, 03 Jul 2025
Global Expansion
Digital Transformation and E-Commerce Evolution in AI and Geopolitics – Shopify’s Strategy
By Prof. Dr. Artie NG | International Business University, Canada, 15 May 2025
Global Expansion
Terra Drone - Defining Boundaries to Synchronize Growth in an Emerging Market
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 08 May 2025
Global Expansion
Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025
Global Expansion
Bridging Two Systems – Adapting KOSEN's Japanese Engineering Education to Thailand
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Apr 2025
Global Expansion
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Global Expansion
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Global Expansion
A Tale of Two Markets: Nippon Steel’s Retreat from China and its Acquisition of U.S. Steel
By Prof. Guoliang Frank JIANG | Carleton University, Canada, 31 Dec 2024
Global Expansion
FedEx - Response to Infrastructure Fragmentation and E-Commerce Growth in Asia
By Tuyen NGUYEN | Nikkei BizRuptors, 04 Dec 2024
Global Expansion
Fairphone - Should the Company Expand to the Asian Market?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 04 Dec 2024
Global Expansion
The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 09 Oct 2024
Global Expansion
Think Global, Design Local – Canva’s Glocalization Strategy in the Digital Design Space
By Mishell ALBORES | Nikkei BizRuptors, 06 Oct 2024
Global Expansion
Max’s Restaurants - Navigating Global Expansion and Local Adaptation
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 28 Aug 2024
Global Expansion
Musubi Furoshiki – Weaving Sustainability and Tradition into Global Market
By Dr. Gita GAYATRI | Universitas Indonesia, 15 Aug 2024
Global Expansion
Marimekko - From Design Legacy to Global Expansion
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 24 Jul 2024
Global Expansion
AEON Indonesia - The Truth about Entry Strategies for Growing Markets
By Prof. Tetsuya USUI | Gakushuin University, Japan, 25 Jun 2024
Global Expansion
Taylor Swift’s Eras Tour - Singapore's Exclusive Deal and the Changing Concert Landscape
By Dr. Anne CULLEN | Griffith Business School, Australia, 24 May 2024
Global Expansion
Beam Mobility - From Disruption to Cooperation for Innovative Urban Solutions Across Borders
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 May 2024
Global Expansion
Tim Hortons Goes Global – Heterogeneous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | International Business University, Canada, 19 Apr 2024
Global Expansion
Foxconn - Dealing with the Dilemma of Supply Chain Technology Spillover
By Prof. Hsiao-Hui LEE | National Chengchi University, Taiwan, 08 Mar 2024
Global Expansion
Seizing Stardom – GMMTV's Strategy for Winning Audience Hearts
By Dr. Gita GAYATRI | Universitas Indonesia, 05 Feb 2024
Global Expansion
McDonald’s - A Franchise Model that Favors Its Massive Expansion in Asia
By Kim Thanh LE | Nikkei BizRuptors, 01 Jan 2024
Global Expansion
Brewing Success Globally - Bacha Coffee's Marketing Strategy for Diverse Audiences
By Lec. Elevita YULIATI | Universitas Indonesia, 15 Dec 2023
Marketing
Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market
By Dr. Gita GAYATRI | Universitas Indonesia, 14 Dec 2023
Global Expansion
Cultural Charisma - The Thai Entertainment Phenomenon in ASEAN and Beyond
By Lec. Elevita YULIATI | Universitas Indonesia, 13 Dec 2023
Global Expansion
IKEA - From Swedish Heritage To Southeast Asian Mall Culture
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 03 Nov 2023
Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023
Global Expansion
UNIQLO - Decades of Forming a Business Model for the Global Market
By Prof. Tetsuya USUI | Gakushuin University, Japan, 26 Sep 2023
Global Expansion
BYD - A New EV Leader Rises in Southeast Asia
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 20 Sep 2023
Global Expansion
Châteraisé - A Business Model from Japan’s Suburb Hitting Overseas Sweet Spots
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 21 Aug 2023
Global Expansion
TSMC - The Dilemma of the Semiconductor Giant in Geopolitical Risks
By Prof. Hsiao-Hui LEE | National Chengchi University, Taiwan, 10 Aug 2023
Global Expansion
CP Foods - Nourishing Sustainability from Farm to Fork
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 12 Jul 2023
Global Expansion
MR.DIY - Rising High with “Always Low Prices”
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 17 May 2023
