Explore Our Case Studies
Accounting & Finance
Oriental Kopi – Assessing Investment Potential in Malaysia's Coffee Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 22 Sep 2025
Accounting & Finance
Navigating Currency Risk – The Impact of Black Monday 2024 on Yen Carry Trades and Bank FX Exposures
By Dr. Ken Yien LEONG | Sunway Business School, Malaysia, 29 Aug 2025
Business Ethics
Do Luxury Brands Engage in Excessive Profiteering?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Aug 2025
Business Ethics
The Price of Deception: Corporate Governance Failures at Megan Media Holdings
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 06 Aug 2025
Business Model Innovation
Karun Hijau - How Far Can a Light-Asset Social Enterprise Scale?
By Dr. Koon Vui Yee | Sunway Business School, 04 Aug 2025
Family Business
BinaPavo - The Power of Strong and Weak Ties in the Family Business: A Double-Edged Sword?
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 25 May 2025
Global Expansion
Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025
Business Model Innovation
BookXcess – Turning Surplus into Gold with Remaindered Books
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 29 Apr 2025
Global Expansion
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Business Ethics
Serba Dinamik - Corporate Governance Issues and the Role of Auditors in Unveiling Red Flags
By Wing Tien WONG | Sunway University, Malaysia, 10 Mar 2025
Accounting & Finance
Evaluating 99 Speedmart – Financial Performance and Investment Potential in Malaysia’s Retail Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 28 Feb 2025
Digital Transformation
The Sky’s Not the Limit – AirAsia’s Diversification Beyond Aviation
By Nop MEECHUKHUN | Nikkei BizRuptors, 20 Feb 2025
Sustainability
Malaysian Palm Oil - Navigating Green Compliance Challenges of the EU's Sustainability Frontier
By Dr. Geetha NADARAJAN | Sunway Business School, Malaysia, 10 Feb 2025
Business Ethics
Transmile - Governance Failures and the Fraud That Grounded a Giant
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 30 Jan 2025
Entrepreneurship
Growth Through Bootstrap - OpenMinds’ Story from a Startup to Multimillion-Dollar Enterprise
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 01 Jan 2025
Marketing
Naelofar - When Branding Faith and Public Controversy Collide
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 30 Dec 2024
Strategic Management
ASEAN - Strategic Growth in Science, Technology, and Innovation
By Dr. Mandy Mok KIM MAN | University of Reading, UK, 06 Dec 2024
Global Expansion
FedEx - Response to Infrastructure Fragmentation and E-Commerce Growth in Asia
By Tuyen NGUYEN | Nikkei BizRuptors, 04 Dec 2024
Sustainability
EITA - Transformational Leadership for Environmental Sustainability
By Dr. Kavitha Sathasivam | Sunway Business School, Malaysia, 15 Nov 2024
Organizational Behavior
PKT Logistics - Innovative Management Information System Leads the Way in International Business
By Dr. Ng Su-Ann | Monash University Malaysia, 14 Nov 2024
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Marketing
Sunway REIT - Aligning Brand Strength, Diversification, and Macro Trends for Success
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 11 Nov 2024
Family Business
SeriWeave Textiles: The Expansion of a Family Entrepreneurship
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 12 Oct 2024
Family Business
Padi & Rempah Cuisine - Entrepreneurship and Cultural Innovation in Malaysian Catering
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 05 Oct 2024
Marketing
PKAYDK - Fundraising Strategies for Sustainable Social Change
By Assoc. Prof. Shathees Baskaran | Universiti Teknologi Malaysia, 30 Aug 2024
Marketing
Juara Turtle Project - When Conservation Meets Digitalization
By Assoc. Prof. Shathees Baskaran | Universiti Teknologi Malaysia, 29 Aug 2024
Digital Transformation
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Marketing
Cultural Cradle – Kiddocare and the Evolution of Asian Parenting
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 07 Aug 2024
Innovation Management
Innovative Retail Solutions – QDD Dynamics' Approach to Customer Adoption and Integration
By Dr. Evelyn Toh Bee HWA | Sunway Business School, Malaysia, 31 Jul 2024
Business Model Innovation
Retirees Redefined: The Growing Trend of Australian Senior Nomads in Southeast Asia
By Dr. Anne CULLEN | Griffith Business School, Australia, 22 Jul 2024
Leadership
Berjaya Corporation Berhad - This is How Female Leadership Could Shape a Green Economy
By Dr. Tosin TIAMIYU | Sunway Business School, Malaysia, 17 Jul 2024
Marketing
Duopharma - Initiatives toward ESG and Sustainable Marketing
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 17 Jun 2024
Marketing
AI Meets Advertising – RHB Bank's Pioneering Campaign in Malaysia
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 27 May 2024
Global Expansion
Beam Mobility - From Disruption to Cooperation for Innovative Urban Solutions Across Borders
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 May 2024
Digital Transformation
Christy Ng - Where Affordability, Comfort, and Fashion Co-Exist
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 23 Apr 2024
Innovation Management
Grab - Navigating Tomorrow with Strategic Decision-Making
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 03 Apr 2024
Marketing
Ajinomoto Malaysia - Dispelling the MSG Myth and Championing Umami Goodness
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Feb 2024
Supply Chain Management
Comfort Gloves Berhad - Being Flexible with the Market to Seize Opportunities in Hand
By Dr. Mandy Mok KIM MAN | University of Reading Malaysia, 22 Jan 2024
Marketing
MILO - To Keep a Mature Business Thriving
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 28 Dec 2023
Human Resource Management
McDonald’s Malaysia – Localizing A Global Brand Through Inclusive Human Resource Practices
By Dr. Rossilah JAMIL | Azman Hashim International Business School, UTM, Malaysia, 13 Dec 2023
Human Resource Management
MERCY Malaysia - Looking After Volunteers for Humanitarian Missions
By Dr. Nur AZAM Anuarul Perai | Azman Hashim International Business School, UTM, Malaysia, 21 Nov 2023
Marketing
The Power of Skincare by Science and Going Viral - Skintific's Country of Origin Enigma
By Dr. Gita GAYATRI | Universitas Indonesia, 08 Nov 2023
Marketing
Sephora Malaysia - Touching the Hearts of Customers
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Nov 2023
Global Expansion
IKEA - From Swedish Heritage To Southeast Asian Mall Culture
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 03 Nov 2023
Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023
Global Expansion
MR.DIY - Rising High with “Always Low Prices”
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 17 May 2023
Supply Chain Management
Malaysia Airlines Berhad - How Malaysia's Flag Carrier Manages Its Supply Chain?
By Dr. Mandy Mok KIM MAN | University of Reading Malaysia, 25 Apr 2023
