Explore Our Case Studies
Marketing
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Business Communication
Internal Noise - The Great Disruptor!
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 19 Dec 2024
Strategic Management
ASEAN - Strategic Growth in Science, Technology, and Innovation
By Dr. Mandy Mok KIM MAN | University of Reading, UK, 06 Dec 2024
Business Ethics
AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Nov 2024
Business Ethics
Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 26 Aug 2024
Business Model Innovation
Retirees Redefined: The Growing Trend of Australian Senior Nomads in Southeast Asia
By Dr. Anne CULLEN | Griffith Business School, Australia, 22 Jul 2024
Strategic Management
Grab - Navigating Tomorrow with Strategic Decision-Making
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 03 Apr 2024
ESG Management
Vinamilk - How has a Female Leader Transformed the Vietnamese Dairy Landscape?
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 22 Feb 2024
Strategic Management
Vietnam Trail Series - Approaching Tourism from a Different View
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 12 Jan 2024
Strategic Management
Blue Dragon Children's Foundation - The Balance of Compassion and Efficiency
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 28 Dec 2023
Marketing
MILO - To Keep a Mature Business Thriving
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 28 Dec 2023
Marketing
Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market
By Dr. Gita GAYATRI | Universitas Indonesia, 14 Dec 2023
Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023
Marketing
Mixue - Sweetening Up The World From Bubble to Sustainable
By Dr. Gita GAYATRI | Universitas Indonesia, 29 Jun 2023