Explore Our Case Studies
Global Expansion
Bridging Two Systems – Adapting KOSEN's Japanese Engineering Education to Thailand
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Apr 2025
Marketing
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Innovation Management
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Mergers & Acquisition
A Tale of Two Markets: Nippon Steel’s Retreat from China and its Acquisition of U.S. Steel
By Prof. Guoliang Frank JIANG | Carleton University, Canada, 31 Dec 2024
Global Expansion
FedEx - Response to Infrastructure Fragmentation and E-Commerce Growth in Asia
By Tuyen NGUYEN | Nikkei BizRuptors, 04 Dec 2024
Strategic Management
The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 09 Oct 2024
Innovation Management
Think Global, Design Local – Canva’s Glocalization Strategy in the Digital Design Space
By Mishell ALBORES | Nikkei BizRuptors, 06 Oct 2024
Global Expansion
Max’s Restaurants - Navigating Global Expansion and Local Adaptation
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 28 Aug 2024
Sustainability
Musubi Furoshiki – Weaving Sustainability and Tradition into Global Market
By Dr. Gita GAYATRI | Universitas Indonesia, 15 Aug 2024
Global Expansion
AEON Indonesia - The Truth about Entry Strategies for Growing Markets
By Prof. Tetsuya USUI | Gakushuin University, Japan, 25 Jun 2024
Sustainability
B.Grimm Power - Journey in the Energy Sector to a Greener Future
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 19 Jun 2024
Business Model Innovation
Taylor Swift’s Eras Tour - Singapore's Exclusive Deal and the Changing Concert Landscape
By Dr. Anne CULLEN | Griffith Business School, Australia, 24 May 2024
Strategic Management
Beam Mobility - From Disruption to Cooperation for Innovative Urban Solutions Across Borders
By Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan, 14 May 2024
Global Expansion
Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2024
Strategic Management
Foxconn - Dealing with the Dilemma of Supply Chain Technology Spillover
By Prof. Hsiao-Hui LEE | National Chengchi University, Taiwan, 08 Mar 2024
Marketing
Seizing Stardom – GMMTV's Strategy for Winning Audience Hearts
By Dr. Gita GAYATRI | Universitas Indonesia, 05 Feb 2024
Global Expansion
McDonald’s - A Franchise Model that Favors Its Massive Expansion in Asia
By Kim Thanh LE | Nikkei BizRuptors, 31 Dec 2023
Strategic Management
Marimekko - From Design Legacy to Global Expansion
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 27 Dec 2023
Marketing
Brewing Success Globally - Bacha Coffee's Marketing Strategy for Diverse Audiences
By Lec. Elevita YULIATI | Universitas Indonesia, 15 Dec 2023
Marketing
Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market
By Dr. Gita GAYATRI | Universitas Indonesia, 14 Dec 2023
Global Expansion
Cultural Charisma - The Thai Entertainment Phenomenon in ASEAN and Beyond
By Lec. Elevita YULIATI | Universitas Indonesia, 13 Dec 2023
Marketing
IKEA - From Swedish Heritage To Southeast Asian Mall Culture
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 03 Nov 2023
Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023
Global Expansion
UNIQLO - Decades of Forming a Business Model for the Global Market
By Prof. Tetsuya USUI | Gakushuin University, Japan, 26 Sep 2023
Global Expansion
BYD - A New EV Leader Rises in Southeast Asia
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 20 Sep 2023
Global Expansion
Châteraisé - A Business Model from Japan’s Suburb Hitting Overseas Sweet Spots
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 21 Aug 2023
Global Expansion
TSMC - The Dilemma of the Semiconductor Giant in Geopolitical Risks
By Prof. Hsiao-Hui LEE | National Chengchi University, Taiwan, 10 Aug 2023
Global Expansion
CP Foods - Nourishing Sustainability from Farm to Fork
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 12 Jul 2023
Global Expansion
MR.DIY - Rising High with “Always Low Prices”
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 17 May 2023
Global Expansion
After You - Finding Sweet Success Overseas
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 12 May 2023
Marketing
Fairphone - Should the Company Expand to the Asian Market?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 20 Mar 2023
Global Expansion
Don Don Donki - Expanding Business Through Joint Venture
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 30 Jan 2023
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Jan 2023
Global Expansion
Ichiran and Ajisen Ramen - Entering the Global Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 15 Dec 2022