Saudi Arabia

Hospitality & Tourism

Middle East / West Asia

Saudi Arabia is turning from a pilgrimage hub to a global destination under Vision 2030. Can tradition and transformation truly coexist?

Beyond Petro-Horizon – Saudi Arabia’s Tourism & Entertainment Vision 2030

No Border

AI/Robotics/Technology

As generative AI tools become more promising in various professional fields, the writers at ContentEdge Learning have also embraced these technologies to enhance their efficiency while navigating both the benefits and challenges of AI-assisted content writing.

AI in the Workplace - Balancing Productivity and Responsible Use at ContentEdge Learning

Education & E-learning

Explores students' perceptions and engagement with AI technologies as they navigate the benefits, complexities, and ethical use of AI tools in higher education.

Me, Myself and AI – Navigating the Complexities and Responsible Use of AI in Education

Canada

Singapore

The Philippines

Thailand

China

South Korea

Qatar

Kuwait

United Arab Emirates

Oman

Bahrain

Food & Beverage

North America

Southeast Asia

South Asia

East Asia

Established in Canada, Tim Hortons embarked on a global expansion journey, notably targeting diverse markets in Asia. How does Tim Hortons navigate the complexities of heterogeneous Asian markets and tailor its strategies for success in this region?

Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia

The United States of America

Vietnam

Jollibee, a global fast-food giant from the Philippines, grew and expanded locally and overseas. How did the brand captivate the hearts of millions in the Philippines and the world?

Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market

Discipline

Region

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