Dr. Siti MUNERAH

Dr. Munerah is a passionate marketer with a deep curiosity for all things marketing—from the psychology of consumer behavior to the evolving landscape of sustainable branding. She is currently a Senior Lecturer at Sunway University, serving in the Department of Marketing Strategy and Innovation. Known for bridging academia and industry, she curates marketing competitions, showcases, and student-industry collaborations that bring theory to life. 

She enjoys writing interesting and relatable case studies rooted in the local context, making marketing concepts more relevant and impactful. Her recent initiatives align closely with the UN Sustainable Development Goals, inspiring young marketers to explore purpose-driven innovation. She also finds joy in observing real-world consumer behavior and keeping up with Gen Z trends.