Duopharma - Initiatives toward ESG and Sustainable Marketing
In a world where corporate responsibility and sustainability are no longer just buzzwords but essential pillars of business strategy, Duopharma stands out as a beacon of innovation and commitment.
At a glance
Country
Malaysia
Founded
1978
Number of Products
Over 400
(FY2023)
Revenue
US$ 150 million
(FY2023)
Abstract
Duopharma Biotech, a leading Malaysian pharmaceutical company, has embarked on a transformative journey to integrate Environmental, Social, and Governance (ESG) principles into its core operations. By aligning its marketing efforts with ESG goals, Duopharma aims to create a positive impact on the environment, society, and the economy.
Key findings reveal how Duopharma has leveraged sustainable marketing strategies to enhance brand reputation, foster customer loyalty, and drive business growth. The company's commitment to transparency, accountability, and social responsibility has positioned it as a pioneer in the pharmaceutical industry.
This case study provides valuable insights into the role of ESG in shaping corporate strategy and demonstrates how Duopharma Biotech is leading the way toward a more sustainable future.
All rights reserved. © 2025 Nikkei Business Lab Asia. No part of this publication may be copied, stored, or transmitted in any form. Copying or posting is an infringement of copyright.
Disclaimers:
(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).