Samajhdaar Maan – Scaling Maternal Empowerment Through Strategic Social Marketing
The Samajhdaar Maan program turns maternal empowerment into a scalable social marketing model, bridging generational gaps and driving societal progress through innovative social marketing and strategic partnerships.
At a glance
Country
Pakistan
Organization
Sukh Saanjh Foundation
Primary Goal
Empower mothers through knowledge and confidence
Annual Budget
PKR 7.5 million
(US$ 27,000)
Abstract
The Samajhdaar Maan program, an initiative by the Sukh Saanjh Foundation, exemplifies how maternal empowerment can drive societal transformation in Pakistan. The initiative equips mothers with skills in emotional intelligence, digital literacy, and family management, bridging generational gaps and fostering stronger family dynamics. This case study explores the program’s journey from its rural pilot projects to a scalable model addressing the unique challenges faced by urban mothers.
From the positive result of the project in rural Khyber Pakhtunkhwa, the program expanded into urban areas, adapting to modern challenges such as digital illiteracy and evolving social norms. Strategic collaborations with universities and NGOs amplified its reach and credibility, while tailored workshops, support groups, and resource kits ensured its relevance to urban audiences.
The study highlights the program’s innovative use of upstream social marketing and its sustainable framework, including a multi-channel funding strategy, post-training support systems, and impact evaluation mechanisms. These efforts position Samajhdaar Maan as a replicable model for community-driven change.
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