Internal Noise - The Great Disruptor!
Internal noise in communications disrupts even the best strategies. This dual case study takes Katinat and Bphone as prime examples, where internal noise had caused muddled messages and unclear roles, resulting in strategic drift.
At a glance
Country
Vietnam
Launched
Katinat: 2016 Bphone: 2015
Sector
Katinat: Food & Beverage Bphone: Digital Technology
Abstract
Internal noise, a disruption in internal communication, can significantly impact a business's strategic execution and public image. This case study delves into two prominent Vietnamese companies, Katinat and Bphone, that faced severe internal communication challenges.
Katinat's poorly executed donation plan, intended to support typhoon victims, sparked public outrage due to its perceived insensitivity. Bphone, on the other hand, suffered from overhyped marketing that did not align with the product's actual performance, leading to customer disappointment and reputational damage.
Both cases reveal how internal noise can distort messages and undermine strategic objectives. In high-context cultures like Vietnam, where implicit communication is prevalent, the impact of internal noise is magnified. By learning from the mistakes of Katinat and Bphone, organizations can avoid similar pitfalls and safeguard their reputation.
Cover photo by Luke Jones on Unsplash
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