Musubi Furoshiki – Weaving Sustainability and Tradition into Global Market
Musubi Furoshiki revives the Japanese tradition of furoshiki as an eco-friendly alternative to traditional packaging. How does this blend of tradition and sustainability help the brand navigate the global market?
At a glance
Origin
Kyoto, Japan
Year Founded
1937
Industry
Textile
Capital
27.5 million Japanese Yen (US$ 177,083)
(as of 2024)
Abstract
Musubi Furoshiki has successfully revitalized the Japanese traditional art of furoshiki, a reusable wrapping cloth, by positioning it as a sustainable and culturally significant product for the global market. By emphasizing its eco-friendly attributes and rich cultural heritage, Musubi Furoshiki has attracted a growing international customer base.
This case study explores how Musubi Furoshiki has capitalized on the increasing global demand for sustainable products, utilizing Japanese cultural heritage, while also highlighting the challenges faced by the company, such as pricing and distribution, and discusses potential strategies to overcome these obstacles.
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