Cultural Cradle – Kiddocare and the Evolution of Asian Parenting
Exploring Kiddocare's pioneering role in Malaysia's evolving parenting landscape as Asian families become more individualistic.
At a glance
Country
Malaysia
Year Founded
2018
Industry
On-demand Babysitting Platform
Abstract
Kiddocare, Malaysia's first on-demand babysitting service, transforms childcare by combining cultural values with modern family needs. This case study examines how Kiddocare meets the evolving demands of Asian parents, offering reliable and personalized childcare solutions while exploring the Asian cultural shift toward balancing parental well-being and child development.
The study also highlights the rising demand for childcare services in Asia, drawing comparisons with Western trends. It explores Kiddocare’s business model, its impact on parents and caregivers, and the challenges and opportunities the company faces in a rapidly changing market.
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(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
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