Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
Influencer collaborations have become a cornerstone of modern-day brand promotion, shaping consumer behaviors and market trends. How do we navigate the ethical complexities inherent in influencer marketing?
At a glance
Region
Asia-Pacific
Highlighting China, Thailand, and Australia
Industry
Influencer Marketing
Influencer Marketing Spend (Asia)
Est. US$22.3 billion
By the end of 2024
Case Focus
Ethics in Influencer Marketing
Abstract
Influencer marketing has emerged as a powerful tool for many brands to connect with consumers, where brands can tap into the followers and fans of influencers to connect with consumers on a new level. However, this presents complex ethical challenges.
This case study explores the multifaceted ethical landscape of influencer marketing in Asia-Pacific, examining the interplay between cultural nuances, regulatory frameworks, and ethical theories. By analyzing real-world examples and theoretical frameworks in ethics, the case delves into the importance of ethical decision-making in the complex landscape of influencer marketing, where the influence of individuals can shape consumer behavior and societal values. The case study prompts a discussion on the implications for brands, influencers, and regulators, emphasizing the need for a balanced approach that prioritizes ethical conduct and consumer protection.
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