TikTok - A Global Phenomenon Trapped in A Deglobalized World. Will It Survive?
The popular app faces a potential ban in the US, with its future hanging in the balance as the two superpowers decouple, throwing a spotlight on a dramatic pivot towards a deglobalized world.
At a glance
Origin
China
Industry
Social media and technology
Establishment
2016
Revenue
US$ 16.1 billion
(as of 2023)
Abstract
TikTok, a globally popular short-form video platform, finds itself caught in the crossfire of escalating US-China tensions. Its Chinese ownership by ByteDance raises significant national security concerns in the US, leading the government to mandate a sale of TikTok to a US-approved buyer.
The study examines the massive shift between globalization and deglobalization, highlighting the impact of geopolitical tensions on global businesses. TikTok's rapid ascent is attributed to its engaging user interface and advanced recommendation algorithms. However, its Chinese ownership raises concerns about data privacy and potential Chinese government influence.
The case underscores the challenges faced by multinational enterprises navigating the complexities of a deglobalizing world. The future of TikTok hangs in the balance, with significant implications for both the company and its global user base.
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