Beam Mobility - From Disruption to Cooperation for Innovative Urban Solutions Across Borders

As the world shifts gears toward sustainable transportation, micromobility companies like Beam have transitioned from disruptor to cooperator to adaptively expand internationally and define their future in this emerging sector.

Dr. Tsu-Jui CHENG | National Cheng Kung University, Taiwan
Kim Thanh LE | Nikkei BizRuptors

Published On 14 May 2024

Last Updated On 14 May 2024

At a glance

Founded

2018

Headquarters

Singapore

Service

Electric Scooter and Bicycle Sharing

Main Operating Area

Asia-Pacific

Abstract

Beam Mobility, a leading micromobility company in the Asia Pacific, evolved from a disruptor to a collaborator, working with cities to integrate shared e-scooters and bikes into urban transportation systems. This case study explores Beam's journey, examining its innovative approach to micromobility, including its focus on safety, sustainability, and community engagement. 

Key findings reveal how Beam navigates diverse regulatory environments through a transnational strategy, adapting its services while maintaining global efficiency. Beam's success hinges on its ability to collaborate with governments, invest in technology, and foster local partnerships. However, the future of micromobility remains uncertain, with challenges such as profitability and competition. 

The case study concludes by examining the potential for micromobility to integrate into broader transportation networks, offering a path toward sustainable and profitable growth.

 

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Disclaimers:

(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.

(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).

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