VetSynova – Embarking on Endless Journey of Innovating Pawsibilities
Founded in 2019, VetSynova didn't just make it through COVID-19; it carves a distinctive path and experiences exponential growth. Explore the journey of VetSynova and its groundbreaking and innovative approach in the veterinary industry.
At a glance
Country
Thailand
Type of Industry
Pet Food and Healthcare
Founded
December 2019
Revenue
US$ 5.6 million
(As of November 2023)
Abstract
VetSynova is revolutionizing the pet care industry in Thailand with its range of innovative products. Founded in 2019, the company quickly gained traction by addressing unmet needs in the market. With a strong focus on research and development (R&D), VetSynova has created groundbreaking products, including “VF Core” – a lickable supplement addressing nutritional and medical challenges for pets.
The case study explores VetSynova’s brand positioning and marketing strategies to build a reputation among pet lovers, initially through business-to-business strategies with animal clinics and hospitals before directly conducting business-to-customer marketing. It invites learners to understand and analyze the practical adaptation of innovative management in a new business as well as the challenges and future aspirations that the company may encounter in the dynamic pet industry landscape.
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Disclaimers:
(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).