UNIQLO - The Path Towards Sustainability
As climate change and global warming become unneglectable issues in the 21st century, sustainability practices are introduced into marketing. How does a fast fashion brand like UNIQLO approach sustainability?
At a glance
Country
Japan
Year Founded
1984
Number of branches worldwide
2,434
(As of August 31, 2023)
Revenue
US$ 19,377 million
(As of August 31, 2023)
Abstract
UNIQLO, a global fashion retailer, has embarked on a significant journey towards sustainability. This case study delves into the brand's strategies to reduce its environmental impact and promote ethical practices within the fast fashion industry.
By prioritizing SDGs, UNIQLO aims to balance style and responsibility. The initiatives include the development of innovative technologies to reduce water usage, the empowerment of factory workers, the implementation of a circular economy model, and other community initiatives with customers to minimize waste and provide support to those in need.
While UNIQLO has made substantial progress, challenges persist in balancing mass production with sustainable practices. The company's sustainability efforts have been recognized, but further advancements are necessary to fully address environmental and social concerns. This case study invites readers to analyze UNIQLO's strategies, identify potential areas for improvement, and consider the broader implications of sustainable fashion.
All rights reserved. © 2025 Nikkei Business Lab Asia. No part of this publication may be copied, stored, or transmitted in any form. Copying or posting is an infringement of copyright.
Disclaimers:
(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).