McDonald’s Malaysia – Localizing A Global Brand Through Inclusive Human Resource Practices
At McDonald's Malaysia, diversity and inclusion are not just buzzwords, but core values that drive the company's success. How has it managed its local workforce of over 15,000 people, and created a culture of inclusion, respect and collaboration for all?
At a glance
Country
Malaysia
Founded
1982
Sector
Fast Food
Number of Employees
15,000+
(as of Nov 2023)
Abstract
McDonald's Malaysia has successfully localized its global brand by prioritizing inclusive human resource practices. The company's "Malaysians serving Malaysians" philosophy emphasizes hiring and developing a diverse local workforce, including individuals with disabilities, older workers, and youth.
This approach has fostered a strong sense of community and employee engagement, contributing to low staff turnover and high employee satisfaction. McDonald's Malaysia has also navigated global crises, such as the COVID-19 pandemic and the 2023 Gaza conflict, by reaffirming its commitment to local values and community support.
Key findings reveal that inclusive HR practices not only enhance brand reputation but also contribute to business success by attracting and retaining top talent, improving employee productivity, and strengthening community ties. This case study provides valuable insights for other multinational companies seeking to localize their operations and build a sustainable competitive advantage in diverse markets.
Disclaimers:
(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).