7-Eleven Thailand - The Marketing Magic Behind the Convenience Giant
A corner shop could generate hundreds of billions of Thai Baht, how can 7-Eleven in Thailand become outstandingly successful since it entered the Thai market 30 years ago?
At a glance
Country
Thailand
First Store Launched
June 1st, 1989
Number of Branches Nationwide
14,215
(As of August 2023)
Total Revenue
112,118 million Thai Baht (Approx. US$ 3,043 million)
(As of 2Q/2023, August 2023)
Abstract
7-Eleven Thailand has transformed the convenience store industry with unique marketing strategies and a customer-centric approach. Through strategic network expansion, a diverse product and service range, and impactful promotions, the company has become a leader in retail. Its new products and services like All Café, Kudsan Bakery & Coffee, and EZY ready-to-eat meals, have enhanced customer experience like no other.
This case study explores the marketing strategies behind 7-Eleven's strengths, emphasizing its strong brand positioning and customer engagement. It also offers information for businesses seeking to thrive in the competitive retail landscape.
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