From Print to Pixels: Dabur’s Bold Leap into Digital Advertising
Dabur’s shift from traditional to digital marketing has redefined its brand presence. How has this transition helped it stay relevant in today’s competitive digital landscape where every click counts?
At a glance
Country
India
Year Established
1884
Industry
Fast-Moving Consumer Goods (FMCG)
Revenue
US$ 1,464 million
(as of March 2024)
Abstract
Dabur India is a leading player in the fast-moving consumer goods industry, known for its expertise in Ayurvedic and natural products. This case study examines Dabur India's transition from traditional advertising to a digitally-driven marketing strategy, moving beyond television commercials and print ads to embrace online channels and AI integration, in order to attract younger audiences and adapt to the evolving consumer landscape.
By analyzing the digital marketing landscape in India, this case study also raises questions about how can Dabur India maintain its online presence in the competitive landscape in the future and effectively differentiate itself in a crowded digital market.
Cover Photo: A frame from a Dubar toothpaste advertisement in the year 2020 | Source: Dabur India Ltd
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Disclaimers:
(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).