Think Global, Design Local – Canva’s Glocalization Strategy in the Digital Design Space
As a digital platform with millions of users globally, Canva faces the challenge of serving vastly different markets. How does Canva strike a balance between global reach and local adaptation?
At a glance
Value
US$ 49,125.2 million
as of 2024
Number of employees
3,500
as of 2023
Founded
2013
Headquarters
Sydney, Australia
Abstract
Canva, a leading global digital design platform, has transformed graphic design by offering intuitive tools that cater to diverse users, from educators to entrepreneurs. Founded in 2013, Canva democratized design, enabling users worldwide to create professional-quality visuals. By 2024, the platform reached over 135 million monthly active users, driven by its mission to make design accessible and its innovative expansion strategies.
This case study explores Canva’s glocalization strategy, which balances global consistency with local customization to navigate cultural and market-specific challenges. Focusing on Asian markets like India and China, the case highlights initiatives such as localized templates, multilingual support, and campaigns like India’s “Dil Se, Design Tak.” Canva also leveraged local partnerships and adhered to regional regulations to strengthen its business. While achieving significant milestones, Canva had to face and overcome challenges.
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(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
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