Medical Tourism - The Case for Thailand
Thailand is a global tourist destination with an emerging strength as a medical tourism hub. How can the country further support the growth of medical tourism?
At a glance
Country
Thailand
Industry
Medical Services and Tourism
Market Value
24 billion Thai Baht (US$697 million)
(as of 2023)
Abstract
Thailand's medical tourism industry has emerged as a significant player in the global healthcare landscape and has attracted patients from around the world seeking quality medical care. This case study explores the key factors contributing to Thailand's strength in medical tourism as well as the challenges the country faced, especially from neighboring countries.
Through a detailed analysis of Thailand's medical tourism landscape, learners are encouraged to explore and discuss how Thailand can further strengthen its position as a leading medical tourism destination while also developing practical medical tourism strategies applicable to their own countries.
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