BYD - A New EV Leader Rises in Southeast Asia
BYD, a Chinese EV maker that Elon Musk once underestimated, is now one of Tesla's major rivals in the electric vehicle market. The ambitious plan of BYD to expand its presence in Southeast Asia indicates a new setting of EV dominance in the region.
At a glance
Country
China
Industry
Automotive
Year Founded
1995
Founded Establishment of BYD Auto
2003
Abstract
BYD, once founded as a small battery manufacturer, has emerged as a formidable force in the global electric vehicle (EV) market, challenging established players like Tesla. This case study delves into BYD's remarkable journey, highlighting its strategic approach, technological innovations, and market expansion plans.
Key to BYD's success is its vertical integration strategy, enabling cost-effective production government support, and a clear plan for after-life battery processing. The company's pioneering battery technologies, such as the Blade Battery and sodium-ion battery, offer superior performance, safety, and affordability.
As BYD expands its operations to Southeast Asia, it faces both opportunities and challenges. Key findings highlight the region's growing demand for sustainable transportation and supportive government policies present significant growth potential. However, intense competition from established automakers and emerging EV startups necessitates careful strategic planning.
Disclaimers:
(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).