Atomis - A Multifaceted Startup Reimagining Gas as a Service

Atomis has a Nobel-worthy technology of making gas more portable in solid form. With this technology, what business model is best to innovate and create new value for society?

Prof. Tatsuhiko INOUE | Waseda University, Japan
Genie PAKVISAL | Nikkei BizRuptors

Published On 30 Jun 2023

Last Updated On 30 Jun 2023

At a glance

Founded in

2015

Country

Japan

Industry

Materials & Energy

Key Technology

Porous Coordination Polymers (PCPs)

Abstract

Atomis, a Japanese startup, has harnessed the groundbreaking potential of porous coordination polymers to revolutionize the gas industry. This case study examines how Atomis has built a multifaceted business around its Nobel-worthy technology, enabling gas to be stored and transported in solid form. Led by CEO Daisuke Asari, Atomis has evolved from a materials-focused business to exploring innovative applications such as lightweight gas containers integrated with IoT capabilities. 

Atomis' strategy involves balancing its identity as a materials company with its aspiration to become a service provider facilitating energy distribution. This duality is evident in its exploration of a model that connects energy producers and users through efficient supply chains, particularly focusing on renewable energy sources like methane gas. Methane's dual role as an abundant energy source and a potent greenhouse gas aligns with Atomis' environmental goals, positioning the company as a pioneer in the sustainable energy transition.

As Atomis navigates challenges like high production costs and industry resistance, it adopts a diversified approach to mitigate risks and ensure scalability. The company's trajectory highlights its ambition to redefine the energy landscape while fostering sustainable solutions. This case invites readers to analyze Atomis' strategies, evaluate its business models, and consider its potential impact on the global energy market.

 

All rights reserved. © 2025 Nikkei Business Lab Asia. No part of this publication may be copied, stored, or transmitted in any form. Copying or posting is an infringement of copyright.

Disclaimers:

(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.

(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).

cs@nikkeibizruptors.com
Nikkei Business Lab Asia Ltd.No. 8 T One Building, 17th Fl, Sukhumvit soi 40, Sukhumvit Road, Phra Khanong, Khlong Toei, Bangkok 10110, Thailand