Kopi Kenangan - The Memories as a Power to Move On and Expand?
Indonesian F&B unicorn Kopi Kenangan has shown growth and promise. Can the company expand to the bigger Asian market?
At a glance
HQ
Indonesia
Stores
873
as of 2022, with outlets in Malaysia included
Countries Operating
3
including Malaysia and Singapore (office only) as of 2022
Year Founded
2017
Abstract
Kopi Kenangan, an Indonesian grab-and-go coffee chain founded in 2017, has quickly grown into a leading brand with over 870 stores in Indonesia and Malaysia by 2022. Positioned between premium global chains and low-cost roadside stalls, the company appeals to a broad demographic by offering affordable yet high-quality coffee that blends local flavors with global trends. Leveraging digital platforms for delivery and customer engagement, Kopi Kenangan has capitalized on Indonesia’s growing middle class and rising coffee culture.
This case study explores Kopi Kenangan’s journey from a startup to an F&B unicorn, highlighting its innovative strategies such as the in-house Kenangan Academy for barista training and partnerships with local suppliers to promote sustainability. It also examines challenges, including rising inflation, intense competition, and plans to expand into markets like Singapore and Japan. The case prompts an analysis of Kopi Kenangan’s growth strategies and an assessment of opportunities for sustainable international expansion.
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